Aanand Krishnan

Evaluator
DISC Type : sdc

Vice President - Category and Growth at YourStory Media

Bengaluru, Karnataka, India

Overview

Aanand has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Aanand has no verified topics they care about

Media Appearances

Aanand has no verified media appearances

Work History

4-2025
Vice President - Category and Growth at YourStory Media
6-2023 - 7-2025
Head of Marketing and Product at YourStory Media
1-2023 - 5-2023
Lead Product Manager at YourStory Media
4-2021 - 7-2021
Product Manager Intern at JUSPAY
10-2019 - 8-2020
Product Manager - Founder's Office at SignAble Communications

Education

2020 - 2021
PGP in Technology and Business from Masters' Union
2012 - 2015
Bachelor of Commerce (BCom) from PSG College of Arts and Science

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President - Category and Growth at YourStory Media
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Insights For Selling To Aanand

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aanand is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aanand

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aanand move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aanand take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aanand

Personality Compatibility


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