Aanchal Goel

Critic
DISC Type : C

Co-Founder at CasePrep.Co

Gurgaon, Haryana, India

Overview

Aanchal Goel is an entrepreneur and ex-Bain & Company consultant focused on democratizing management consulting for startups. As the founder of Brainworks and CasePrep. Co, she leverages her expertise as a CFA charterholder to help businesses scale globally. She successfully bootstrapped her companies without external venture capital funding.

Aanchal is driven by creating a tangible impact for her clients, which she finds highly energizing. She values continuous learning for herself and her team and believes in delivering true value with integrity and clear communication. Her professional journey is marked by a passion for helping others navigate their growth challenges.

She scaled her consulting startup, Brainworks, to serve over 110 clients across 32 countries without raising any external funding.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Bootstrapping Businesses
She is a strong advocate for growth without venture capital, having successfully scaled her own global companies by bootstrapping them from the ground up.
Accessible Consulting
Her startup, Brainworks, was founded to provide strategy and implementation services to startups and SMBs, a market she feels is underserved by major consulting firms.
Strategy to Execution
Inspired by her time at Bain, she focuses on bridging the common gap between strategic advice and practical implementation to ensure plans create real-world impact.

Media Appearances

Aanchal has no verified media appearances

Work History

4-2025
Co-Founder at CasePrep.Co
4-2023
Co-Founder at Pialpha
4-2020
Co-Founder at Brainworks
7-2019 - 1-2020
Senior Project Lead at Bain & Company
7-2018 - 7-2019
Project Lead at Bain & Company

Education

2013 - 2017
CFA Level 3 from CFA Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Co-Founder at CasePrep.Co
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Insights For Selling To Aanchal

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aanchal is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Aanchal

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Aanchal move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Aanchal take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Aanchal

Personality Compatibility


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