Jonny Potter

Trailblazer
DISC Type : ID

Head of Creative at Cancer Research UK (CRUK)

London, England, United Kingdom

Overview

Jonny Potter is a creative leader with over 15 years of experience building content-focused campaigns for global brands like Disney, Turner Broadcasting, and Audi. As Head of Creative at Cancer Research UK, he leads the brands creative expression across all platforms. Colleagues consistently describe him as highly creative, energetic, and a great team player.

Jonny is deeply passionate about working for a purpose-driven organization, finding his role at Cancer Research UK to be particularly special and meaningful. He has also actively contributed his creative skills to support LGBTQ+ resource groups by designing marketing materials and promotional reels.

Unique fact: While at Turner Broadcasting, he managed a creative team of 60 people across 15 countries in the Asia-Pacific region.

Personality Overview

Charismatic

Achievement-Oriented

Friendly But Fast

They are charming and can persuade others to support their decisions.  They will fight for you if they come to believe in you. A combination of speed and relationship gets the best response from them.

Topics They Care About

Brand Storytelling
His career is built on creating content-focused campaigns for global brands like Disney and Cancer Research UK to drive audience engagement and enhance customer experience.
Creative Leadership
He has extensive experience managing and inspiring creative teams at Disney, Turner Broadcasting, and CRUK, with a focus on mentoring and developing talent.
Fighting Cancer
Expressed a deep personal connection to his work at Cancer Research UK, noting the organization has a "very different purpose" that he feels every day.

Media Appearances

Jonny has no verified media appearances

Work History

2-2021
Head of Creative at Cancer Research UK (CRUK)
3-2018 - 10-2019
Creative Manager at Disney Channel - Nordic Region
5-2015 - 3-2018
Creative Manager at Disney Channel UK & Disney XD
2-2013 - 1-2015
Creative Director at Big Group
11-2007 - 11-2011
Creative Director - (Regional) at Turner Broadcasting - Asia Pacific

Education

1980 - 1985
Education details unavailable from Reading Grammar School

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Creative at Cancer Research UK (CRUK)
URL has been copied!

Insights For Selling To Jonny

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonny is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jonny

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jonny move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jonny take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jonny

Personality Compatibility


Other Cancer Research UK (CRUK) Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.