Aarón González Gómez

Critic
DISC Type : C

Head of Market Intelligence at Arca Continental

Monterrey, Nuevo León, Mexico

Overview

Aarón has no verified overview

Personality Overview

Objective Thinker

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Aarón has no verified topics they care about

Media Appearances

Aarón has no verified media appearances

Work History

10-2025
Head of Market Intelligence at Arca Continental
2-2023 - 12-2025
Global Profit Growth Management at Arca Continental
10-2020 - 1-2023
Global Digital Transformation at Arca Continental
3-2017 - 7-2017
Lean Management Intern at BASF
6-2015 - 7-2015
Lean Manufacturing Intern at GE

Education

6-2025 - 5-2027
Executive MBA from Cornell Johnson Graduate School of Management
2013 - 2018
Bachelor of Science (B.S.) from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 5 Location : Monterrey, Nuevo León, Mexico Job Level : Mid-senior Designation : Head of Market Intelligence at Arca Continental
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Insights For Selling To Aarón

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarón is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Aarón

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Aarón move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Aarón take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Aarón

Personality Compatibility


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