Aaron Bentley

Enthusiast
DISC Type : i

Director of Engineering at Crossbeam

Broomfield, Colorado, United States

Overview

Aaron Bentley is the Director of Engineering at Crossbeam, a leading partner ecosystem platform. He has deep expertise in SaaS, previously leading engineering at Geosite, a geospatial data company. A graduate of the University of Virginia with a degree in Physics, he values a hands-on approach to solving complex technical problems.

Outside of work, Aaron is an outdoor and mountain rescue enthusiast. This passion for service is also reflected in his professional life, where he has been recognized with a "Servant Leadership Award, " highlighting his commitment to his team and community.

He recently led a specialized "Tiger Team" to build and launch new AI capabilities at Crossbeam, demonstrating his passion for staying close to the code.

Personality Overview

Non-Confrontational

Optimistic

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI Implementation
Recently led a team to build and launch new AI features at Crossbeam, showing direct involvement in applying modern AI to solve business problems.
Partner Ecosystems
His career at Crossbeam is focused on building a powerful partner ecosystem platform, making this a core area of his professional expertise.
Hands-on Leadership
He has explicitly stated his passion for staying technical and "close to the code, " indicating a leadership style that is both strategic and deeply hands-on.

Media Appearances

Aaron has no verified media appearances

Work History

6-2024
Director of Engineering at Crossbeam
1-2024 - 6-2024
Senior Engineering Manager at Crossbeam
7-2022 - 1-2024
Engineering Manager at Crossbeam
2-2022 - 7-2022
Director Of Engineering at Geosite
8-2021 - 2-2022
Lead Backend Engineer at Geosite

Education

2011 - 2015
Bachelor's degree from University of Virginia
2007 - 2011
Education details unavailable from Herndon High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Broomfield, Colorado, United States Job Level : Mid-senior Designation : Director of Engineering at Crossbeam
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Aaron

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Aaron take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Aaron

Personality Compatibility


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