Aaron Cook

Go-getter
DISC Type : d

General Manager - Americas at First Advantage

Arlington Heights, Illinois, United States

Overview

Aaron Cook is the EVP and General Manager for the Americas at First Advantage, where he leverages over 25 years of experience to drive profitable growth. He holds an MBA from Northwesterns Kellogg School of Management and is described by colleagues as a hardworking, creative problem solver and smart strategist.

Originally from the Midwest, Aaron lives in a suburb of Chicago with his wife and three children. He is heavily involved in his community, dedicating his free time to coaching his kids baseball, softball, and basketball teams. He also enjoys traveling and reading.

Unique Fact: He was recently featured in a segment about his company, First Advantage, on the television show “Inside the Blueprint. ”

Personality Overview

Self-Confident

Decisive

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Profitable Growth
His career focus is on developing and implementing strategies that accelerate growth and increase profitability, a key responsibility in his current P&L-managing role.
Operational Excellence
As a former COO and certified Black Belt, he has a long history of streamlining processes, improving quality, and driving cost efficiency in large-scale operations.
Talent Acquisition
He frequently posts about the importance of speed and data-driven insights in the modern talent market, which is his company's core business.

Media Appearances

Aaron has no verified media appearances

Work History

11-2024
General Manager - Americas at First Advantage
7-2021 - 10-2024
Chief Operating Officer, Americas at First Advantage
7-2020 - 7-2021
Senior Vice President - US Operations at First Advantage
8-2013 - 5-2016
Director of Operations - Nielsen Consumer Activation at Nielsen
2-2012 - 8-2013
Black Belt at Nielsen

Education

2012 - 2015
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
1995 - 1999
BBA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Arlington Heights, Illinois, United States Job Level : Senior Designation : General Manager - Americas at First Advantage
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Their decision making speed is somewhere in the middle.
  • Can Aaron take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aaron

Personality Compatibility


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