Aaron Costello

Wildcard
DISC Type : isc

Senior Director, Strategic Partnerships - North America at PagerDuty

Portland, Oregon, United States

Overview

Aaron Costello is the Senior Director of Strategic Partnerships for North America at PagerDuty, with deep expertise in partner sales from his time at Slalom and Salesforce. A graduate of Concordia University, he is described by colleagues as a passionate and intellectual leader adept at solving complex challenges.

Based on his education in Portland, the home of Nikes headquarters, he holds an interest in the brand. He is likely a supporter of local Pacific Northwest sports teams.

He has built a career focused on fostering and managing high-value global partnerships, particularly within the Salesforce ecosystem.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Strategic Alliances
His entire career, from Salesforce to Slalom and now PagerDuty, has been focused on building and leading strategic partnerships and alliances in the tech sector.
Salesforce Ecosystem
He has extensive experience working at Salesforce and later managing the global Salesforce partnership for Slalom, frequently promoting events like Dreamforce.
Partner Sales Strategy
His leadership roles have consistently involved driving revenue through partner sales channels, indicating a focus on go-to-market strategies with partners.

Media Appearances

Aaron has no verified media appearances

Work History

5-2023 - 8-2025
Senior Director, Strategic Partnerships - North America at PagerDuty
5-2021 - 4-2023
Partner Sales Director, Global Salesforce Partnership at Slalom
10-2019 - 12-2020
SVP, Business Development, Partnerships & Marketing at Trendline Interactive
8-2017 - 10-2019
Regional Vice President - Partner Sales at Salesforce
2-2016 - 8-2017
Director, Alliances - Accenture at Salesforce

Education

2003 - 2005
BS from Concordia Portland Alumni & Friends

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portland, Oregon, United States Job Level : N/A Designation : Senior Director, Strategic Partnerships - North America at PagerDuty
URL has been copied!

Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aaron

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Aaron take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aaron

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.