Aaron Likely

Collaborator
DISC Type : si

Executive General Manager - Atturra Business Applications at Atturra

Sydney, New South Wales, Australia

Overview

Aaron Likely is a seasoned technology leader and Executive General Manager at Atturra, overseeing clients across the public, education, and commercial sectors. With expertise in enterprise software and a background in organizational leadership, he focuses on driving business transformation through ERP, SaaS, and cloud solutions, guiding teams through large-scale digital projects.

Outside of his corporate role, Aaron is actively involved in community and charitable causes. He consistently supports cancer research and family support charities, participating in fundraising events for organizations like Redkite and the Cancer Council, demonstrating a strong commitment to giving back to the community.

He is cited as a thought leader on the use of Artificial Intelligence in official local government strategic planning documents.

Personality Overview

Appreciative

Fair-minded

Good Listener

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

AI in Government
He is quoted in local government workforce plans on leveraging AI to manage resources more efficiently and reduce time spent on routine tasks.
Charitable Fundraising
Actively supports and donates to causes like Redkite and the Cancer Council's Daffodil Day, showing a personal commitment to community and charity.
Business Transformation
His career focuses on helping organizations use technology like ERP and cloud solutions to streamline operations and drive significant growth.

Media Appearances

Atturra's Richard Hill retires, Aaron Likely takes over EGM role. Featured in TechPartner News

See Now

Aaron Likely, Atturra Ltd: Profile and Biography - Bloomberg Markets. Featured in Bloomberg

See Now

Work History

4-2025
Executive General Manager - Atturra Business Applications at Atturra
7-2020 - 4-2025
General Manager - Core Applications at Atturra
9-2017 - 6-2020
General Manager - NSW & Qld at Atturra
7-2016 - 8-2017
Senior Manager - ANZ at Tambla
9-2015 - 6-2016
Sales Executive - ERP Cloud at Fusion5

Education

Organizational Leadership from Leadership Beyond the Theory

More Information

Social Presence :

Prographics :

Exp : 26 Location : Sydney, New South Wales, Australia Job Level : Senior Designation : Executive General Manager - Atturra Business Applications at Atturra
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • If possible, involve their colleagues in the sales process
  • Show them how they look good by making this decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Aaron

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Aaron take some risk or not?

  • They are unlikely to take many risks.

You And Aaron

Personality Compatibility


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