Aaron Terrell

Energizer
DISC Type : I

Group Director Product Development and Innovation at Ryder System, Inc.

Berkeley, California, United States

Overview

Aaron is a strategic technology leader with over 20 years of experience in e-commerce, social media, and gaming. As Group Director at Ryder, he leads the Whiplash eCommerce platforms product and technology strategy. He holds a BA from William & Mary and specializes in scalable cloud architectures and team building.

His past work includes leading efforts to change the social media landscape with a 15-second video platform.

Personality Overview

Imaginative

Full Of Energy

Informal

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

E-commerce Fulfillment
Currently leads the product and technology strategy for Ryder's Whiplash eCommerce platform, focusing on building the omnichannel fulfillment platform of tomorrow.
Team and Culture
His professional headline emphasizes being a "Culture Focused" leader and "Team Builder, " and his posts frequently praise his teams and invite others to join.
Tech-Enabled Growth
He has explicitly posted about his focus on "Growth through tech enablement and operational excellence" in supporting customer supply chain evolution at Ryder.

Media Appearances

Aaron has no verified media appearances

Work History

1-2023
Group Director Product Development and Innovation at Ryder System, Inc.
12-2018 - 7-2022
VP, Engineering at Innovative Interfaces
12-2015 - 12-2018
VP, Engineering and IT at Innovative Interfaces
12-2013 - 12-2015
Director of Engineering at Innovative Interfaces
12-2012 - 12-2013
Director, Software Quality Assurance at Tout

Education

1993 - 1997
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 25 Location : Berkeley, California, United States Job Level : Mid-senior Designation : Group Director Product Development and Innovation at Ryder System, Inc.
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Aaron

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Aaron take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Aaron

Personality Compatibility


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