Aaron Zagha

Critic
DISC Type : C

Blurbs Advisory Board at Blurbs

Los Angeles Metropolitan Area, United States

Overview

As Chief Marketing Officer at Newton Baby, Aaron Zagha leverages a background in investment banking and M&A to drive D2C growth and strategy. He oversees all marketing channels with a quantitative, data-driven approach. He is an alumnus of The Wharton School and the University of Pennsylvania.

His professional activities indicate a passion for shaping the future of marketing by advising tech companies and fostering a culture of experimentation and continuous learning within his teams. He frequently speaks about marketing strategy and contributes articles on parenting topics, aligning his professional focus with his companys mission.

Unique fact: He made a distinct career pivot from finance and investment banking at firms like Deutsche Bank and JP Morgan to leading marketing in the D2C baby products space.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data-Driven Marketing
Emphasizes a quantitative approach to marketing, focusing on attribution, incrementality testing, and data analytics to measure campaign success and make decisions.
D2C Growth
Leads all direct-to-consumer eCommerce and marketing operations for Newton Baby, scaling the brand's presence on its own site and through channels like Amazon.
Marketing Technology
Actively advises marketing tech companies like Blurbs, vetting vendors and shaping product roadmaps to solve real-world problems for marketers.

Media Appearances

Aaron has no verified media appearances

Work History

7-2025
Blurbs Advisory Board at Blurbs
12-2024
Customer Advisory Board Member at Haus
11-2017
Chief Marketing Officer at Newton Baby, Inc.
11-2014 - 11-2018
Head of eCommerce, International at Teleflora
1-2013 - 3-2023
Investment Committee at Westside Analytics

Education

BS Economics from University of Pennsylvania
BS in Economics from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Blurbs Advisory Board at Blurbs
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Aaron

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Aaron take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Aaron

Personality Compatibility


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