Aaron Zagha in

Aaron Zagha

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Blurbs Advisory Board at Blurbs
📍 Los Angeles Metropolitan Area, United States

As Chief Marketing Officer at Newton Baby, Aaron Zagha leverages a background in investment banking and M&A to drive D2C growth and strategy. He oversees all marketing channels with a quantitative, data-driven approach. He is an alumnus of The Wharton School and the University of Pennsylvania.

His professional activities indicate a passion for shaping the future of marketing by advising tech companies and fostering a culture of experimentation and continuous learning within his teams. He frequently speaks about marketing strategy and contributes articles on parenting topics, aligning his professional focus with his companys mission.

Unique fact: He made a distinct career pivot from finance and investment banking at firms like Deutsche Bank and JP Morgan to leading marketing in the D2C baby products space.

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Experience
13 Years
Current Role
Blurbs Advisory Board
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Priorities

Topics Aaron cares about

Data-Driven Marketing
Emphasizes a quantitative approach to marketing, focusing on attribution, incrementality testing, and data analytics to measure campaign success and make decisions.
D2C Growth
Leads all direct-to-consumer eCommerce and marketing operations for Newton Baby, scaling the brand's presence on its own site and through channels like Amazon.
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Career

Work history

7-2025
Blurbs Advisory Board
Blurbs
12-2024
Customer Advisory Board Member
Haus
11-2017
Chief Marketing Officer
Newton Baby, Inc.
11-2014 - 11-2018
Head of eCommerce, International
Teleflora
1-2013 - 3-2023
Investment Committee
Westside Analytics
In the press

Media appearances

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Education
BS Economics
University of Pennsylvania
BS in Economics
The Wharton School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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