Aayushi A.

Wildcard
DISC Type : ics

Writer at Gartner

Gurgaon, Haryana, India

Overview

Aayushi is a Writer at Gartner, where she specializes in curating user-sourced content to guide leaders in adopting new technologies. Her background includes content strategy for major brands like Snapdeal and Bharti AXA. Colleagues describe her as dedicated, creative, and a fast learner.

Her education includes a degree in Fashion Media Communication from Pearl Academy, suggesting a creative foundation and an interest in the intersection of media and branding. She also holds a Bachelor of Arts from Delhi University.

Unique fact: Aayushi was recognized as the "Performer of the Month" during her tenure at AdLift India.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Tech Content Curation
Her current role focuses on creating structured, actionable advice for leaders implementing new technologies, based on user-sourced content.
Content Strategy
She has experience formulating content strategies for over ten multi-million dollar brands, significantly increasing their article output and reach.
Corporate Communications
Previously, she led the development and execution of corporate communication strategies at Praxis Global Alliance to enhance brand visibility.

Media Appearances

Aayushi has no verified media appearances

Work History

7-2023
Writer at Gartner
8-2022 - 7-2023
Associate Manager - Content at Praxis Global Alliance
4-2022 - 9-2022
Senior Content Strategist at AdLift India
2-2021 - 4-2022
Content Associate at AdLift India
9-2020 - 2-2021
Marketing Analyst at Accenture

Education

2016 - 2019
Fashion Media Communication from Pearl Academy
2015 - 2019
Bachelor of Arts - BA from Delhi University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurgaon, Haryana, India Job Level : N/A Designation : Writer at Gartner
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Insights For Selling To Aayushi

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aayushi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aayushi

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Aayushi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Aayushi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aayushi

Personality Compatibility


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