Abhra Banerjee

Evaluator
DISC Type : Dsc

Education Mentor at UCLA Anderson School of Management

Gurugram, Haryana, India

Overview

Abhra Banerjee is the CEO of Cleanomatics with three decades of experience scaling businesses at multinationals like Akzo Nobel and Havells. A graduate of UC Berkeleys Haas School of Business, his expertise lies in brand building and mar-tech. Colleagues describe him as having great strategic vision and being a knowledgeable leader.

Outside of his CEO duties, Abhra is deeply committed to fostering new talent. He serves as a startup mentor for executive education programs at both UC Berkeley and UCLA Anderson, guiding students on their business projects. He is also a prominent member and leader within the BNI professional networking organization.

He holds a patent for inventing Indias first ozone and UV-based disinfectant cabinet for clothing.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Start-up Mentorship
Actively mentors students at UC Berkeley and UCLA on their business capstone projects, guiding the next generation of entrepreneurs.
Mar-Tech Solutions
Implements marketing automation and CRM solutions, like Zoho, to help startups and SMEs in India, the USA, and the UK achieve growth.
Brand Positioning
Advocates that brand positioning, not just distribution logistics, is the key to market takeover and avoiding the "Commodity Trap. "

Media Appearances

Abhra has no verified media appearances

Work History

9-2023 - 11-2023
Education Mentor at UCLA Anderson School of Management
1-2023 - 4-2024
Startup Mentor at UC Berkeley Executive Education
11-2022
Member-BNI Incredibles at BNI Gurgaon, India
10-2020 - 5-2021
Hotdesk Founder at Berkeley SkyDeck
1-2020
Chief Executive Officer at Cleanomatics

Education

12-2019 - 6-2022
Certificate of Business Excellence from University of California, Berkeley, Haas School of Business
2016 - 2017
EMDP from XLRI Jamshedpur

More Information

Social Presence :

Prographics :

Exp : 26 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Education Mentor at UCLA Anderson School of Management
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Insights For Selling To Abhra

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhra is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Abhra

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Abhra move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Abhra take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Abhra

Personality Compatibility


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