Abla Bencheikh in

Abla Bencheikh

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Co-Founder at Be Keen
📍 Madrid, Community of Madrid, Spain

Abla Bencheikh is the Co-Founder and COO of Be Keen, a company dedicated to launching and marketing niche perfume brands in luxury domestic and travel retail markets. Leveraging her extensive experience from LOréal and LVMH, she is described by colleagues as a "genuine expert" who creates win-win situations.

Fueled by a passion for travel, Abla loves discovering new cultures and meeting new people. The ocean is her element, where she enjoys diving, sailing, and surfing. Her vision for her company is to connect people and cultures through the power of authentic brand stories.

She co-founded Be Keen to act as a strategic partner for high-end fragrance brands, helping them navigate the complexities of the global luxury market.

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Experience
16 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Abla shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Abla cares about

Niche Fragrance Brands
Her company's core mission is to champion and support emerging, exclusive perfume brands in the global luxury and travel retail sectors.
Luxury Travel Retail
Her career at L'Oréal and LVMH, along with Be Keen's focus, is centered on successfully placing and growing brands within the travel retail channel.
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Career

Work history

3-2012
Co-Founder
Be Keen
1-2011 - 9-2011
International Area Manager - Travel Retail - Scandinavian Area
L'Oréal
1-2010 - 12-2010
International Area Manager - Travel Retail - Scandinavian Area
LVMH FRAGRANCE BRANDS
5-2009 - 1-2010
Junior Area Manager - Travel Retail - South Europe
LVMH FRAGRANCE BRANDS
2009 - 2009
Stagiaire
Parfums Givenchy
In the press

Media appearances

Interview: Be Keen's Abla Bencheikh on travel retail growth strategy and the future of niche fragrances. Featured in Moodie Davitt Report
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Education
2005 - 2009
Master en Management
Audencia
Master's degree
Audencia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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