Abla Bencheikh

Questioner
DISC Type : c

Co-Founder at Be Keen

Madrid, Community of Madrid, Spain

Overview

Abla Bencheikh is the Co-Founder and COO of Be Keen, a company dedicated to launching and marketing niche perfume brands in luxury domestic and travel retail markets. Leveraging her extensive experience from LOréal and LVMH, she is described by colleagues as a "genuine expert" who creates win-win situations.

Fueled by a passion for travel, Abla loves discovering new cultures and meeting new people. The ocean is her element, where she enjoys diving, sailing, and surfing. Her vision for her company is to connect people and cultures through the power of authentic brand stories.

She co-founded Be Keen to act as a strategic partner for high-end fragrance brands, helping them navigate the complexities of the global luxury market.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Niche Fragrance Brands
Her company's core mission is to champion and support emerging, exclusive perfume brands in the global luxury and travel retail sectors.
Luxury Travel Retail
Her career at L'Oréal and LVMH, along with Be Keen's focus, is centered on successfully placing and growing brands within the travel retail channel.
Authentic Storytelling
She believes luxury consumers seek authentic brands with genuine stories and specializes in translating these emotional narratives into human connections.

Media Appearances

Interview: Be Keen's Abla Bencheikh on travel retail growth strategy and the future of niche fragrances. Featured in Moodie Davitt Report

See Now

Work History

3-2012
Co-Founder at Be Keen
1-2011 - 9-2011
International Area Manager - Travel Retail - Scandinavian Area at L'Oréal
1-2010 - 12-2010
International Area Manager - Travel Retail - Scandinavian Area at LVMH FRAGRANCE BRANDS
5-2009 - 1-2010
Junior Area Manager - Travel Retail - South Europe at LVMH FRAGRANCE BRANDS
2009 - 2009
Stagiaire at Parfums Givenchy

Education

2005 - 2009
Master en Management from Audencia
Master's degree from Audencia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : Co-Founder at Be Keen
URL has been copied!

Insights For Selling To Abla

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Abla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Abla take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Abla

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.