Adam Cochrane

Energizer
DISC Type : I

Member of Customer Engagement Committee at DMA (Data & Marketing Association) UK

London, England, United Kingdom

Overview

Adam Cochrane is the Head of CX & CRM at OLIVER Agency, where he leads the practice for global clients like Ford, Ralph Lauren, and Unilever. A graduate of the University of Leeds, he is described by colleagues as a clever, resourceful, and original thinker who excels at customer data and strategy.

Outside of his primary role, Adam is passionate about supporting the music industry and fostering new talent. He is actively involved as a mentor for The Challenger Academy, specifically guiding a brief for the Music Venue Trust, a cause he cares about deeply.

Adam is a committee member for the Data & Marketing Association (DMA) UK, helping to shape customer engagement practices.

Personality Overview

Informal

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer-Led Planning
He advocates for more focus on "the hard yards" of detailed, customer-led communications planning, believing it deserves more attention in the marketing industry.
Supporting Music Venues
He has a personal passion for the Music Venue Trust, indicating a strong interest in preserving and supporting live music culture.
Mentoring New Talent
Acts as a mentor for The Challenger Academy and believes it's critical to bring a broader spectrum of people into the marketing industry.

Media Appearances

Adam has no verified media appearances

Work History

1-2024
Member of Customer Engagement Committee at DMA (Data & Marketing Association) UK
9-2021
Head of CX & CRM at OLIVER Agency
3-2019 - 9-2021
Planning Director at The Brooklyn Brothers
4-2018 - 9-2018
Planning Director (freelance) at The&Partnership London
1-2018 - 9-2021
Lead Strategy Consultant at The Thread Team

Education

2003 - 2007
BA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Member of Customer Engagement Committee at DMA (Data & Marketing Association) UK
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Adam

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Adam take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Adam

Personality Compatibility


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