Adam Cotgreave

Critic
DISC Type : C

Chief Information Officer at Seasalt

Newquay, England, United Kingdom

Overview

Adam Cotgreave is the Chief Information Officer at Seasalt, with over 20 years of experience at the company. His career impressively spans from a warehouse picker to a Board Director, having held various C-level roles including Chief Transformation and Chief Customer Officer. He holds a National Diploma in Business Management with Systems Practice.

Personally, Adam shows a keen interest in effective digital customer experiences, observing how brands execute their loyalty and personalization strategies. For instance, he has positively noted the personalized "surprise and delight" rewards within Caffé Neros digital loyalty program, which he uses on his phone.

His career journey is unique, having started at Seasalt in 2005 entering wholesale orders received by fax and now leading the companys entire information technology strategy.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Retail Transformation
As a former Chief Transformation Officer, he has overseen major projects like ERP implementations and focuses on evolving back-end systems to create a frictionless customer experience.
Customer Experience
In his previous role as Chief Customer Officer, he focused on bridging the digital-physical gap and creating a unified, brand-led experience for shoppers.
Sustainable Fashion
He is an advocate for Seasalt's heritage as a pioneer in sustainable fashion, highlighting its early adoption of organic cotton and its commitment to core values.

Media Appearances

Adam has no verified media appearances

Work History

2-2025
Chief Information Officer at Seasalt
2-2024 - 2-2025
Chief Transformation Officer at Seasalt
1-2023 - 2-2024
D365 (ERP) Programme Director at Seasalt
2-2021 - 2-2024
Chief Customer & Sustainability Officer at Seasalt
3-2020 - 2-2024
Chief Customer Officer at Seasalt

Education

2006 - 2009
National Diploma in Business Management with Systems Practice from The Open University
A-Levels from Saltash Community College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Newquay, England, United Kingdom Job Level : Leadership Designation : Chief Information Officer at Seasalt
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Adam

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Adam take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Adam

Personality Compatibility


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