Adam Cotgreave in

Adam Cotgreave

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Chief Information Officer at Seasalt
📍 Newquay, England, United Kingdom

Adam Cotgreave is the Chief Information Officer at Seasalt, with over 20 years of experience at the company. His career impressively spans from a warehouse picker to a Board Director, having held various C-level roles including Chief Transformation and Chief Customer Officer. He holds a National Diploma in Business Management with Systems Practice.

Personally, Adam shows a keen interest in effective digital customer experiences, observing how brands execute their loyalty and personalization strategies. For instance, he has positively noted the personalized "surprise and delight" rewards within Caffé Neros digital loyalty program, which he uses on his phone.

His career journey is unique, having started at Seasalt in 2005 entering wholesale orders received by fax and now leading the companys entire information technology strategy.

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Experience
20 Years
Current Role
Chief Information Officer
Job Level
Leadership
Location
Newquay, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adam cares about

Retail Transformation
As a former Chief Transformation Officer, he has overseen major projects like ERP implementations and focuses on evolving back-end systems to create a frictionless customer experience.
Customer Experience
In his previous role as Chief Customer Officer, he focused on bridging the digital-physical gap and creating a unified, brand-led experience for shoppers.
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Career

Work history

2-2025
Chief Information Officer
Seasalt
2-2024 - 2-2025
Chief Transformation Officer
Seasalt
1-2023 - 2-2024
D365 (ERP) Programme Director
Seasalt
2-2021 - 2-2024
Chief Customer & Sustainability Officer
Seasalt
3-2020 - 2-2024
Chief Customer Officer
Seasalt
In the press

Media appearances

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Education
2006 - 2009
National Diploma in Business Management with Systems Practice
The Open University
A-Levels
Saltash Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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