Adam Cox is a Managing Director and Financial Advisor at Northwestern Mutual, where he has worked since 2005. A graduate of the University of Illinois Urbana-Champaign, he was recognized by Forbes as a Best-In-State Financial Security Professional in 2025.
Adam resides in Lake in the Hills with his wife and three children. He is actively involved in the community, supporting Alexs Lemonade Stand Foundation and the American Heart Association. In his personal time, he enjoys basketball, golf, working out, and family vacations.
He has received multiple company and industry awards, including Rookie of the Year early in his career.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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