Adam Gillrie

Critic
DISC Type : C

Strategist at Savvy DEALER

Land O' Lakes, Florida, United States

Overview

Adam Gillrie is a strategist and the founder of Savvy DEALER, where he focuses on optimizing digital marketing ROI for automotive dealerships. With a background that includes reducing tech expenses for over 1, 000 dealership groups at the Gillrie Institute, he is recognized for his deep industry expertise. People often describe him as a smart, talented, and skilled negotiator.

There is no publicly available information about Adams personal life, hobbies, or activities outside of his professional focus on the automotive and marketing industries.

He has shifted his professional focus from auditing DMS companies to auditing the performance and ROI of automotive marketing companies.

Personality Overview

Information Seeker

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Automotive
He actively writes and speaks about how AI search is changing car shopping and the critical need for dealerships to ensure their websites are AI-compatible.
Dealership Marketing ROI
His company, Savvy DEALER, was founded to provide dealerships with transparent, data-driven marketing strategies that focus on measurable results like test drives and sales, not just impressions.
Automotive Tech Stacks
He has been a podcast guest discussing why dealership technology often fails, focusing on broken processes and tools built for dealerships instead of customers.

Media Appearances

Adam has no verified media appearances

Work History

10-2012
Strategist at Savvy DEALER
9-2001 - 7-2010
Senior Consultant at Gillrie Institute

Education

1997 - 2005
BS from University of South Florida
1999 - 2001
BS from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Land O' Lakes, Florida, United States Job Level : Junior Designation : Strategist at Savvy DEALER
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Adam

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Adam take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Adam

Personality Compatibility


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