Gerda Gemser

Examiner
DISC Type : cs

Honorary Research Fellow (Visiting) at Cambridge Judge Business School

Greater Melbourne Area, Australia

Overview

Gerda Gemser is the Full Professor and Chair of Entrepreneurship & Innovation at the University of Melbourne. She also serves as Co-Editor-in-Chief for the prestigious Journal of Product Innovation Management. Her extensive academic career includes a PhD from Erasmus University and visiting scholarships at Cambridge, Wharton, and the University of British Columbia, focusing on innovation, design, and entrepreneurship.

While her public profile is focused on her academic and professional achievements, she demonstrates a strong interest in the arts and creative industries through her research. She has co-authored books and published articles on topics such as design leadership, strategic design, and innovation within the visual arts, including the Impressionist movement.

She has co-authored two books on strategic design and design leadership, one of which was published by Stanford University Press.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Product Innovation
As Co-Editor-in-Chief of the Journal of Product Innovation Management, this is central to her professional life. She frequently organizes paper development workshops on the topic.
Radical Innovation
She is co-organizing a special issue for her journal specifically on "Radical Innovation in the Creative Industries, " indicating a very current and specific research interest.
Design Leadership
She co-authored the book "Design Leadership Ignited: Elevating Design at Scale" and has written articles on how to embed design capabilities within large organizations.

Media Appearances

Gerda has no verified media appearances

Work History

9-2025 - 10-2025
Honorary Research Fellow (Visiting) at Cambridge Judge Business School
1-2025
Co-Editor-in-Chief at Journal of Product Innovation Management
1-2020
Professor of Entrepreneurship & Innovation at University of Melbourne
1-2019 - 12-2024
Associate Editor Journal of Product Innovation Management at Journal of Product Innovation Management
4-2017 - 4-2017
Visiting Professor at D'Amore-McKim School of Business at Northeastern University

Education

1992 - 1996
PhD from Rotterdam School of Management, Erasmus University
1986 - 1991
M.Sc. from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Melbourne Area, Australia Job Level : N/A Designation : Honorary Research Fellow (Visiting) at Cambridge Judge Business School
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Insights For Selling To Gerda

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Gerda

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gerda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Gerda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Gerda

Personality Compatibility


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