Adam MacLeod, MBA

Go-getter
DISC Type : d

Fractional CFO | Founder at Sightline CFO Partners

Windsor, California, United States

Overview

Adam MacLeod is the Founder and a Fractional CFO at Sightline CFO Partners, leveraging over 20 years of experience to guide high-growth startups in the CPG, e-commerce, and biotech sectors. An MBA from Santa Clara University, he has held executive roles at notable brands like Miyokos and Every Man Jack, successfully leading two companies through M&A exits.

Based in Northern California with his wife and son, Adam enjoys spending time in the great outdoors. He also follows college football, sharing inspirational stories about athletes, and actively uses his professional network to help recent graduates find opportunities.

Unique fact: Adam has successfully guided two different companies through M&A exits.

Personality Overview

Decisive

Fast-Paced

Direct & Candid

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Startup Finance
He founded Sightline CFO Partners to provide strategic financial leadership for venture-backed and founder-led companies, focusing on scaling with clarity.
CPG Brands
His career is centered on the CPG and food & beverage industries, having served in executive finance roles at companies like Kiss My Keto and Rivalz.
Scaling Businesses
His professional headline highlights his experience in helping companies scale to over $100M and successfully navigating multiple M&A exits.

Media Appearances

Adam has no verified media appearances

Work History

10-2025
Fractional CFO | Founder at Sightline CFO Partners
5-2020 - 10-2025
Fractional CFO at MacLeod CFO Partners
2-2024 - 9-2025
Vice President Finance at Rivalz™
10-2022 - 10-2023
Head of Finance at Alpine Bio
10-2021 - 10-2022
Chief Financial Officer at E-Filliate, Inc.

Education

Master of Business Administration - MBA from Santa Clara University Leavey School of Business
Bachelor’s Degree from Santa Clara University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Windsor, California, United States Job Level : Leadership Designation : Fractional CFO | Founder at Sightline CFO Partners
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Adam

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adam take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Adam

Personality Compatibility


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