Adam Robertson

Go-getter
DISC Type : d

Head of Marketing at Cedar Electronics

Greater Chicago Area, United States

Overview

Adam has no verified overview

Personality Overview

Self-Confident

Direct & Candid

Challenger

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Adam has no verified topics they care about

Media Appearances

Adam has no verified media appearances

Work History

9-2024
Head of Marketing at Cedar Electronics
1-2024 - 9-2024
Senior Director Product Marketing at Cedar Electronics
10-2021 - 1-2024
Director, Collaboration Product Marketing (Global) at Jabra
7-2019 - 9-2021
Director, Regional Product Marketing (Global) at Jabra
10-2014 - 6-2019
Senior Product Marketing Manager (Global) at Jabra

Education

2000 - 2002
HDip from AAA School of Advertising

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Marketing at Cedar Electronics
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Adam

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adam take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Adam

Personality Compatibility


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