Adam Vitarello in

Adam Vitarello

Energizer · DISC type I
Co-Founder & Chief Strategy Officer at Optoro
📍 Washington, District of Columbia, United States

Adam Vitarello is a passionate entrepreneur who co-founded Optoro, a pioneer in returns management technology. He scaled the company to serve top brands like Target and Best Buy before its acquisition by Blue Yonder. He holds a Bachelor of Arts from Brown University and is described as a detail-oriented and diplomatic manager.

Outside of his tech career, Adam is a creative problem-solver who enjoys spending time with his wife and two sons. His entrepreneurial spirit extends to unique culinary experiences, having co-founded a traveling food carnival. He also enjoys photography, CrossFit, and helping friends with mountain races.

Adam co-founded Fojol Brothers, a whimsical traveling culinary carnival and one of Washington D. C. s first food trucks, which served Indian-inspired cuisine while creating a circus-like atmosphere.

Read the full overview →
Experience
20 Years
Current Role
Co-Founder & Chief Strategy Officer
Location
Washington, District of Columbia, United States
Personality Overview

How Adam shows up

Big Picture Person
Relationship Oriented
Believer

They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Adam cares about

Returns Management
Co-founded and scaled Optoro, a pioneer in returns technology, to solve the massive logistics and waste problem of retail returns for major brands.
Sustainable Commerce
A core mission of his work with Optoro was to make retail more circular and sustainable, diverting returned goods from landfills and into secondary markets.
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Career

Work history

1-2023 - 8-2025
Co-Founder & Chief Strategy Officer
Optoro
1-2013 - 12-2022
Co-Founder & President
Optoro
9-2010 - 12-2012
Co-Founder & Chief Operating Officer
Optoro
1-2009 - 9-2010
Fojol Brother
Fojol Brothers
6-2005 - 9-2010
Co-Founder & Chief Operating Officer
eSpot
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
Bachelor of Arts (BA)
Brown University
2003 - 2003
-
Pontificia Universidad Católica de Valparaíso
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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