Adam Vitarello in

Adam Vitarello

Login to view DISC.
Co-Founder & Chief Strategy Officer at Optoro
📍 Washington, District of Columbia, United States

Adam Vitarello is a passionate entrepreneur who co-founded Optoro, a pioneer in returns management technology. He scaled the company to serve top brands like Target and Best Buy before its acquisition by Blue Yonder. He holds a Bachelor of Arts from Brown University and is described as a detail-oriented and diplomatic manager.

Outside of his tech career, Adam is a creative problem-solver who enjoys spending time with his wife and two sons. His entrepreneurial spirit extends to unique culinary experiences, having co-founded a traveling food carnival. He also enjoys photography, CrossFit, and helping friends with mountain races.

Adam co-founded Fojol Brothers, a whimsical traveling culinary carnival and one of Washington D. C. s first food trucks, which served Indian-inspired cuisine while creating a circus-like atmosphere.

Read the full overview →
Experience
20 Years
Current Role
Co-Founder & Chief Strategy Officer
Location
Washington, District of Columbia, United States
Personality Overview

How Adam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Adam cares about

Returns Management
Co-founded and scaled Optoro, a pioneer in returns technology, to solve the massive logistics and waste problem of retail returns for major brands.
Sustainable Commerce
A core mission of his work with Optoro was to make retail more circular and sustainable, diverting returned goods from landfills and into secondary markets.
+5 more topics Login to view topics
Career

Work history

1-2023 - 8-2025
Co-Founder & Chief Strategy Officer
Optoro
1-2013 - 12-2022
Co-Founder & President
Optoro
9-2010 - 12-2012
Co-Founder & Chief Operating Officer
Optoro
1-2009 - 9-2010
Fojol Brother
Fojol Brothers
6-2005 - 9-2010
Co-Founder & Chief Operating Officer
eSpot
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
Bachelor of Arts (BA)
Brown University
2003 - 2003
-
Pontificia Universidad Católica de Valparaíso
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Lisa Fernandes
Lisa Fernandes
Senior Vice President - Talent Acquisition
ALDAR
 Lisa Fernandez
Lisa Fernandez
Sr. Manager/Manager, Talent Management/Sr. Corporate Recruiter
LegalZoom
 Mrudul kottyan
Mrudul kottyan
Site procurement manager
Amazon
 Michael Olson
Michael Olson
Chief Operating Officer
Tala
Unlock the full playbookSee exactly how to sell to Adam. Free, 10 seconds.