Adam Vitarello

Energizer
DISC Type : I

Co-Founder & Chief Strategy Officer at Optoro

Washington, District of Columbia, United States

Overview

Adam Vitarello is a passionate entrepreneur who co-founded Optoro, a pioneer in returns management technology. He scaled the company to serve top brands like Target and Best Buy before its acquisition by Blue Yonder. He holds a Bachelor of Arts from Brown University and is described as a detail-oriented and diplomatic manager.

Outside of his tech career, Adam is a creative problem-solver who enjoys spending time with his wife and two sons. His entrepreneurial spirit extends to unique culinary experiences, having co-founded a traveling food carnival. He also enjoys photography, CrossFit, and helping friends with mountain races.

Adam co-founded Fojol Brothers, a whimsical traveling culinary carnival and one of Washington D. C. s first food trucks, which served Indian-inspired cuisine while creating a circus-like atmosphere.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Returns Management
Co-founded and scaled Optoro, a pioneer in returns technology, to solve the massive logistics and waste problem of retail returns for major brands.
Sustainable Commerce
A core mission of his work with Optoro was to make retail more circular and sustainable, diverting returned goods from landfills and into secondary markets.
Entrepreneurial Ventures
A serial entrepreneur who started multiple businesses, from an early eBay drop-off store to a unique traveling food carnival, before founding Optoro.

Media Appearances

Adam has no verified media appearances

Work History

1-2023 - 8-2025
Co-Founder & Chief Strategy Officer at Optoro
1-2013 - 12-2022
Co-Founder & President at Optoro
9-2010 - 12-2012
Co-Founder & Chief Operating Officer at Optoro
1-2009 - 9-2010
Fojol Brother at Fojol Brothers
6-2005 - 9-2010
Co-Founder & Chief Operating Officer at eSpot

Education

2001 - 2005
Bachelor of Arts (BA) from Brown University
2003 - 2003
- from Pontificia Universidad Católica de Valparaíso

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Co-Founder & Chief Strategy Officer at Optoro
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Adam

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Adam take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Adam

Personality Compatibility


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