Adamya Sharma

Questioner
DISC Type : c

Co-founder and CEO at NEOPOP™️

Jaipur, Rajasthan, India

Overview

Adamya Sharma is the Co-Founder and CEO of NEOPOP, a natural soda brand. With a background in sales, he previously led the successful US and Canada launch for Vahdam Teas. He is a Bachelor of Business Studies graduate from Shaheed Sukhdev College Of Business Studies and is described by colleagues as having a strong passion for sales and understanding customers.

His entrepreneurial journey is deeply rooted in a personal passion for the consumer packaged goods (CPG) industry, particularly beverages. This interest was ignited during a visit to a US supermarket, inspiring him to create a beverage brand that could positively impact consumers long-term health and well-being. NEOPOPs initial concept was born from his own need to manage daily stress.

Unique fact: Adamya first launched NEOPOP in the US as a functional soda for stress relief before reimagining and relaunching it in India with natural fruit flavors.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Building F&B Brands
He is passionate about the food and beverage space and is focused on brand building through strategic messaging, content creation, and performance marketing for his brand, NEOPOP.
Functional Beverages
He founded NEOPOP based on his personal need to manage stress, initially launching it as a functional soda with adaptogens in the US to help millennials relax.
US Market Entry
Previously led the launch and growth of Vahdam Teas in the US offline retail market and also launched the initial version of his own brand, NEOPOP, in the US.

Media Appearances

Adamya has no verified media appearances

Work History

1-2024
Co-founder and CEO at NEOPOP™️
7-2021 - 9-2024
Founder & CEO at NEOPOP
1-2019 - 6-2021
Head of Sales - USA and Canada at Vahdam Teas
1-2018 - 12-2018
Senior Manager, International Sales at Vahdam Teas
6-2017 - 12-2017
Assistant Manager, Sales at Vahdam Teas

Education

2014 - 2017
Bachelor of Business Studies from Shaheed Sukhdev College Of Business Studies
2008 - 2014
Education details unavailable from St.Anselms Pink City School, Jaipur

More Information

Social Presence :

Prographics :

Exp : 8 Location : Jaipur, Rajasthan, India Job Level : Leadership Designation : Co-founder and CEO at NEOPOP™️
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Insights For Selling To Adamya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adamya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Adamya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adamya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Adamya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Adamya

Personality Compatibility


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