Ade Fatukasi

Questioner
DISC Type : c

CEO & Co-founder at Sarah AI – 10x your collections team

London, England, United Kingdom

Overview

Ade Fatukasi is an entrepreneur focused on leveraging AI to solve business challenges. He is the CEO and Co-founder of Sarah AI, a London-based company aiming to enhance productivity for collections teams. His background includes co-founding a resale price prediction tool and leading B2B go-to-market strategy.

Beyond his work in tech, Ade has been actively involved in politics and social advocacy. He has stood as a parliamentary candidate for the Liberal Democrats and contributed to action committees focused on racial justice and creating opportunities for underrepresented entrepreneurs.

Ade has a background in political engagement, having been a London Assembly and parliamentary candidate for the Liberal Democrats.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI for Collections
As the founder of Sarah AI, he is developing AI agents to help collections teams improve their efficiency and performance.
B2B GTM Strategy
He has a proven track record of building successful go-to-market playbooks, having onboarded over 100 companies in a previous role at Nous.
Resale Technology
He co-founded Lom, a platform with a resale price prediction tool that successfully attracted 25, 000 monthly active users and piloted with major UK retailers.

Media Appearances

Ade has no verified media appearances

Work History

6-2025
CEO & Co-founder at Sarah AI – 10x your collections team
11-2023 - 10-2025
Commercial & Implementation Lead - Nous B2B at Nous
9-2021 - 11-2023
Co-Founder & COO at Loma
10-2020 - 3-2022
Management Consultant at Moorhouse
9-2018 - 10-2020
Management Consultant (Digital) at Sopra Steria

Education

2020 - 2022
Master of Public Administration - MPA from University of York

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO & Co-founder at Sarah AI – 10x your collections team
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Insights For Selling To Ade

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ade is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ade

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ade move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ade take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ade

Personality Compatibility


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