Adrian Duca

Questioner
DISC Type : c

Head of Engineering at Betsson Group

Malta

Overview

Adrian is the Head of Engineering at Betsson Group, bringing over 14 years of experience in full-stack system design and scaling technical teams. A graduate of the University of Edinburgh with a Masters in Informatics, he is described by colleagues as a "true super star" who excels at solving complex challenges to fuel business growth.

He was awarded two separate merit-based scholarships for his Masters degree from the University of Edinburgh, placing him among the top candidates in his academic year.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Scaling Engineering Teams
He has extensive experience leading and mentoring cross-functional teams of developers and engineers, focusing on high performance, timely delivery, and continuous improvement.
Cloud Cost Optimization
Previously achieved a 30% reduction in cloud infrastructure costs through strategic architectural decisions and scalable infrastructure optimization, demonstrating a focus on efficiency.
Driving Revenue Growth
In a prior role as a Software Architect, he delivered revenue-generating features that directly drove a 20% ROI increase from the existing product portfolio.

Media Appearances

Adrian has no verified media appearances

Work History

1-2026
Head of Engineering at Betsson Group
5-2022 - 12-2025
Senior Software Engineer at Hotjar
7-2021 - 5-2022
Software Architect at High 5 Games
9-2019 - 8-2021
Solutions Architect at Betsson Group
5-2017 - 1-2018
AI Engineer at Nordic 24/7 Services Oy

Education

2015 - 2016
Master’s Degree from The University of Edinburgh
2010 - 2013
Bachelor of Science (BSc) from University of Malta

More Information

Social Presence :

Prographics :

Exp : 12 Location : Malta Job Level : Mid-senior Designation : Head of Engineering at Betsson Group
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Adrian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Adrian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Adrian

Personality Compatibility


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