Annabelle Morell-Coll

Commander
DISC Type : D

Senior Brand Experience Manager, EMEA at Ralph Lauren

London, England, United Kingdom

Overview

Annabelle Morell-Coll is the Senior Brand Experience Manager for EMEA at Ralph Lauren, specializing in immersive events for luxury brands. Her career includes producing high-profile events for fashion weeks, cultural institutions, and high-net-worth clients. She holds a degree in English Literature and History of Art from the University of Leeds.

Personally, Annabelle is interested in emerging technologies like Web3 and communities focused on female empowerment within that space. She is also drawn to personal development and self-mastery. Her self-described strengths include communication, spotting trends, and investing in the future.

She recently launched "The Ralph Lauren Holiday Experience" in Sloane Square, an unprecedented activation for the location and her first major project with the brand.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

Luxury Brand Experiences
Her entire career is focused on creating high-impact experiences for luxury brands like Ralph Lauren, Seventy One Gin, and The Birley Clubs.
Global Fashion Events
Has extensive experience producing events and shows for London, Paris, Milan, and New York Fashion Weeks, indicating a core professional focus.
Women of Web3
Is a member of online communities dedicated to connecting and educating women in the Web3, crypto, and NFT space, showing a forward-looking personal interest.

Media Appearances

Annabelle has no verified media appearances

Work History

7-2025
Senior Brand Experience Manager, EMEA at Ralph Lauren
5-2024 - 7-2025
Senior Event Producer at Institute of Contemporary Arts
2-2024 - 6-2025
Senior Event Producer at 24 Productions Ltd
2-2024 - 8-2024
Head of Events & Partnerships at Incognito Group Ltd
7-2023 - 2-2024
Head of Events at The Birley Clubs

Education

2009 - 2012
English Literature and History of Art from University of Leeds
2001 - 2008
Education details unavailable from St Mary's Ascot

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Brand Experience Manager, EMEA at Ralph Lauren
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Insights For Selling To Annabelle

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annabelle is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Annabelle

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Annabelle move?

  • If convinced, they can reach decisions quite fast.
  • Can Annabelle take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Annabelle

Personality Compatibility


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