Tatiana Chaves is a strategic marketing leader with experience at Selina, Amazon, and FIFCO, specializing in hospitality and retail brand management. Educated at INCAE Business School, she focuses on leveraging customer relationship management to enhance brand positioning and drive significant financial growth through innovative marketing strategies.
Outside of her core marketing roles, Tatiana is passionate about creating resonant consumer experiences with a strong commitment to sustainability and community engagement. She has a history of orchestrating campaigns that not only drive sales but also foster a strong bond between the brand and its audience.
She orchestrated an award-winning campaign to save 100 city trees, which boosted sales by 20% and attracted over 200 community volunteers.
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