Tatiana Chaves in

Tatiana Chaves

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Project Director Guanacaste at Inversiones Florem F.M.R S.A
📍 Costa Rica

Tatiana Chaves is a strategic marketing leader with experience at Selina, Amazon, and FIFCO, specializing in hospitality and retail brand management. Educated at INCAE Business School, she focuses on leveraging customer relationship management to enhance brand positioning and drive significant financial growth through innovative marketing strategies.

Outside of her core marketing roles, Tatiana is passionate about creating resonant consumer experiences with a strong commitment to sustainability and community engagement. She has a history of orchestrating campaigns that not only drive sales but also foster a strong bond between the brand and its audience.

She orchestrated an award-winning campaign to save 100 city trees, which boosted sales by 20% and attracted over 200 community volunteers.

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Experience
13 Years
Current Role
Project Director Guanacaste
Job Level
Mid-senior
Location
Costa Rica
Personality Overview

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Priorities

Topics Tatiana cares about

Brand Strategy
Her experience and certifications focus on brand positioning. She has led brand marketing for major companies like Heartland Food Products Group and FIFCO.
Community Engagement
She led an award-winning campaign to save 100 city trees by mobilizing community volunteers, demonstrating a commitment to social and environmental causes.
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Career

Work history

2-2025
Project Director Guanacaste
Inversiones Florem F.M.R S.A
1-2023 - 2-2025
Senior Custumer sucess Manager
Amazon
5-2020 - 2-2022
Brand Marketing Manager for Central America Region
Heartland Food Products Group
10-2017 - 2-2020
Global Head of location Marketing
Selina
5-2014 - 7-2017
Marketing Manager: Non-alcoholic beverages
FIFCO
In the press

Media appearances

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Education
6-2024 - 8-2024
Marketing/Marketing Management
INCAE Business School
1996 - 2000
Psychology
Universidad Autónoma de Centro América
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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