Tatiana Chaves

Critic
DISC Type : C

Project Director Guanacaste at Inversiones Florem F.M.R S.A

Costa Rica

Overview

Tatiana Chaves is a strategic marketing leader with experience at Selina, Amazon, and FIFCO, specializing in hospitality and retail brand management. Educated at INCAE Business School, she focuses on leveraging customer relationship management to enhance brand positioning and drive significant financial growth through innovative marketing strategies.

Outside of her core marketing roles, Tatiana is passionate about creating resonant consumer experiences with a strong commitment to sustainability and community engagement. She has a history of orchestrating campaigns that not only drive sales but also foster a strong bond between the brand and its audience.

She orchestrated an award-winning campaign to save 100 city trees, which boosted sales by 20% and attracted over 200 community volunteers.

Personality Overview

Critic

Information Seeker

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Brand Strategy
Her experience and certifications focus on brand positioning. She has led brand marketing for major companies like Heartland Food Products Group and FIFCO.
Community Engagement
She led an award-winning campaign to save 100 city trees by mobilizing community volunteers, demonstrating a commitment to social and environmental causes.
Sustainable Marketing
Her work reflects a commitment to sustainability, highlighted by an Effie-winning environmental campaign and a focus on community-centric brand narratives at Selina.

Media Appearances

Tatiana has no verified media appearances

Work History

2-2025
Project Director Guanacaste at Inversiones Florem F.M.R S.A
1-2023 - 2-2025
Senior Custumer sucess Manager at Amazon
5-2020 - 2-2022
Brand Marketing Manager for Central America Region at Heartland Food Products Group
10-2017 - 2-2020
Global Head of location Marketing at Selina
5-2014 - 7-2017
Marketing Manager: Non-alcoholic beverages at FIFCO

Education

6-2024 - 8-2024
Marketing/Marketing Management from INCAE Business School
1996 - 2000
Psychology from Universidad Autónoma de Centro América

More Information

Social Presence :

Prographics :

Exp : 13 Location : Costa Rica Job Level : Mid-senior Designation : Project Director Guanacaste at Inversiones Florem F.M.R S.A
URL has been copied!

Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tatiana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tatiana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tatiana

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.