Adriana Lynch

Trailblazer
DISC Type : ID

Managing Partner at Chief Outsiders

Newport Beach, California, United States

Overview

Adriana is a Partner & CMO at Chief Outsiders with over 25 years of experience in brand and business strategy for companies like Disney, P&G, and Häagen-Dazs. A Harvard MBA graduate, she has extensive international experience across Latin America, Asia, and Europe. Colleagues describe her as analytical, strategic, passionate, and a genuine leader.

Originally from Brazil, Adriana lives in Newport Beach, California, with her husband and two sons. She is deeply passionate about her role as the volunteer President & CEO of the HearAid Foundation, which provides hearing aids to those in need. She speaks fluent Portuguese, Spanish, and English.

Her personal experience with her fathers hearing loss inspired her to lead the HearAid Foundation, where 99% of all donations directly benefit recipients.

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Brand Strategy
Classically trained in brand management at P&G, she has a long career of improving brand recognition and revenue for major global companies like Disney and Häagen-Dazs.
Hearing Health Advocacy
As the volunteer CEO of the HearAid Foundation, she dedicates her time to providing hearing aids to those who cannot afford them, a cause inspired by her father.
International Markets
Her Brazilian origin and extensive work throughout Latin America, Asia, Russia, and the Middle East make her uniquely qualified for international and Hispanic marketing projects.

Media Appearances

Authority Magazine: Adriana Lynch Of Chief Outsiders: 5 Things I Wish Someone Told Me Before I Became a C‑Suite Executive. Featured in Authority Magazine (published on Chief Outsiders website)

See Now

Consumer Products and Hispanic Marketing Expert Adriana Lynch Joins Chief Outsiders’ West Coast Group of CMOs. Featured in Chief Outsiders

See Now

Work History

5-2026
Managing Partner at Chief Outsiders
10-2021
Area Managing Partner & CMO at Chief Outsiders
4-2020
Partner & CMO at Chief Outsiders
8-2018 - 4-2020
Chief Marketing Officer at Chief Outsiders
9-2015
CEO at HearAid Foundation

Education

1994 - 1996
MBA from Harvard Business School
2019 - 2019
Digital Marketing Analitics from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 29 Location : Newport Beach, California, United States Job Level : Leadership Designation : Managing Partner at Chief Outsiders
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adriana

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Adriana take some risk or not?

  • If necessary, they will be ready to take risks.

You And Adriana

Personality Compatibility


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