Adriana Miron, MSc

Evaluator
DISC Type : DCS

Freelance Marketing Consultant at Self-Employed

San José Metropolitan Area, Costa Rica

Overview

Adriana is an experienced B2B and SaaS marketing leader with expertise in strategy, automation, and branding for the LATAM market. A graduate of INCAE Business School, she is described by colleagues as a visionary, passionate, and inspiring leader who excels at cross-functional collaboration and driving results.

She is a self-starter dedicated to continuous learning, holding certifications in HubSpot, Six Sigma, and SCRUM. Adriana possesses dual Canadian and Costa Rican citizenship and is actively seeking new full-time or freelance projects where she can apply her extensive experience in marketing management and CRM integration.

Unique fact: She helped lead a previous company to achieve 190% financial growth during the peak of the COVID-19 pandemic.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Marketing KPIs
She recently posted about the B2B marketing metrics that truly matter, such as the ratio between Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
Marketing Automation
Her profile highlights extensive experience with CRMs and analyzing and implementing marketing tech stacks to improve efficiency and attribute revenue.
LATAM Market
She consistently highlights her specialization in the Latin American market, indicating a deep understanding of regional business dynamics and strategy.

Media Appearances

Adriana has no verified media appearances

Work History

8-2022
Freelance Marketing Consultant at Self-Employed
3-2021 - 7-2022
Marketing Director at Tridius Technologies
5-2020 - 2-2021
Professional development at Encora Inc.
7-2020 - 10-2020
Marketing Manager (fixed term) at Encora Inc.
10-2019 - 5-2020
Marketing Manager (fixed term) at VMware

Education

4-2020 - 5-2021
Master’s degree from INCAE Business School
1-2009 - 6-2014
Bachelor's Degree from Universidad Latina de Costa Rica

More Information

Social Presence :

Prographics :

Exp : 6 Location : San José Metropolitan Area, Costa Rica Job Level : Middle Designation : Freelance Marketing Consultant at Self-Employed
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Adriana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Adriana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Adriana

Personality Compatibility


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