Adriana Paredes González

Activist
DISC Type : Cd

Senior Product Operations Manager (CRM) at Montblanc

Hamburg, Hamburg, Germany

Overview

Adriana is a senior product and CRM leader with 15 years of experience driving digital and retail innovation at global companies like Montblanc, Uber, and FREE NOW. An expert in Salesforce and SAP, she specializes in transforming complex challenges into simple, scalable solutions. Colleagues describe her as a data-driven, reliable, and results-oriented leader.

Outside of work, Adriana shows an appreciation for film, pop culture, and brand heritage. Her interests are reflected in her social posts, which range from commentary on film director Wes Anderson to celebrating the 100-year anniversary of Montblancs iconic Meisterstück pen.

While at Uber, she architected and executed the CRM strategy across more than 100 cities in Latin America, unifying regional operations.

Personality Overview

Meticulous

Logical And Quick

Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Global CRM Strategy
She leads global CRM product strategy at Montblanc and previously unified CRM for Uber, Uber Eats, and Uber B2B across Latin America.
Digital Transformation
A core theme of her career, focused on platform migrations, ecosystem integrations, and using technology like Salesforce and SAP to drive growth and engagement.
Data-Driven Products
Her profile emphasizes creating user-focused, data-driven solutions. Recommendations highlight her ability to track and measure customer behavior to improve operations.

Media Appearances

Adriana has no verified media appearances

Work History

3-2021
Senior Product Operations Manager (CRM) at Montblanc
8-2020 - 3-2021
Head of CRM at FREE NOW (formerly mytaxi)
6-2019 - 8-2020
CRM Lead at FREE NOW (formerly mytaxi)
1-2017 - 2-2019
Head of CRM Technology LATAM at Uber
8-2016 - 12-2016
CRM and Product Manager at Virgin Mobile México

Education

2005 - 2010
Bachelor of Science (BSc) from Universidad de las Américas Puebla
Master of Science in Marketing (M.S.) from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 9 Location : Hamburg, Hamburg, Germany Job Level : Middle Designation : Senior Product Operations Manager (CRM) at Montblanc
URL has been copied!

Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Adriana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Adriana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Adriana

Personality Compatibility


Other Montblanc Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.