Adriana Paredes González
Login to view DISC.Adriana is a senior product and CRM leader with 15 years of experience driving digital and retail innovation at global companies like Montblanc, Uber, and FREE NOW. An expert in Salesforce and SAP, she specializes in transforming complex challenges into simple, scalable solutions. Colleagues describe her as a data-driven, reliable, and results-oriented leader.
Outside of work, Adriana shows an appreciation for film, pop culture, and brand heritage. Her interests are reflected in her social posts, which range from commentary on film director Wes Anderson to celebrating the 100-year anniversary of Montblancs iconic Meisterstück pen.
While at Uber, she architected and executed the CRM strategy across more than 100 cities in Latin America, unifying regional operations.
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