Adriana Paredes González
Activist · DISC type CdAdriana is a senior product and CRM leader with 15 years of experience driving digital and retail innovation at global companies like Montblanc, Uber, and FREE NOW. An expert in Salesforce and SAP, she specializes in transforming complex challenges into simple, scalable solutions. Colleagues describe her as a data-driven, reliable, and results-oriented leader.
Outside of work, Adriana shows an appreciation for film, pop culture, and brand heritage. Her interests are reflected in her social posts, which range from commentary on film director Wes Anderson to celebrating the 100-year anniversary of Montblancs iconic Meisterstück pen.
While at Uber, she architected and executed the CRM strategy across more than 100 cities in Latin America, unifying regional operations.
Read the full overview →How Adriana shows up
They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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