Adriana Santos

Commander
DISC Type : D

Head of International at The Tracklement Company Limited | B Corp

Stroud, England, United Kingdom

Overview

Adriana Santos is the Head of International at The Tracklement Company, leveraging over a decade of expertise in global trade within the Food & Drink sector. She holds a Master of Science from Oxford Brookes University and is a Department for Business and Trade Export Champion. Colleagues describe her as reliable, competent, and a dedicated professional.


Her company was a recipient of The Kings Award for Enterprise: International Trade, recognizing 91% growth in overseas sales.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They respond better to strong and respectful interactions.

Topics They Care About

Food & Drink Exports
As a key speaker at industry events, she shares her expertise on exporting challenges and strategies for British food and drink brands in the global market.
International Market Strategy
She advocates for using direct distributor relationships to maintain control over brand management and product placement, rather than using third-party consultants.
Supporting UK Exporters
In her voluntary role as a DBT Export Champion, she actively provides peer-to-peer support and advice to inspire other UK businesses to expand globally.

Media Appearances

Adriana has no verified media appearances

Work History

5-2023
Head of International at The Tracklement Company Limited | B Corp
4-2022
Export Champion at Department for Business and Trade
5-2019 - 5-2023
Export Sales Manager at The Tracklement Company Limited | B Corp
10-2014 - 5-2019
Regional Manager, Americas at Tudor Rose International
4-2013 - 10-2014
Sales Executive at Marriott International

Education

2020 - 2022
Diploma (Level 5) from The Chartered Institute of Export & International Trade
2007 - 2008
Master of Science (MSc) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Stroud, England, United Kingdom Job Level : Mid-senior Designation : Head of International at The Tracklement Company Limited | B Corp
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adriana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Adriana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Adriana

Personality Compatibility


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