Alex Storey

Wildcard
DISC Type : csi

Chief Executive Officer at evry.space

London, England, United Kingdom

Overview

Alex Storey is the CEO of evry. space with 15 years of experience in strategy and partnerships, including a tenure at Google. A graduate of the University of Cambridge, he specializes in data-driven approaches to real estate. Colleagues describe him as an effective, creative, and results-oriented strategist and a consummate relationship builder.

Based in London, Alex is an enthusiast for the Asia-Pacific (APAC) region, frequently traveling for business to connect with clients and partners. He has a keen interest in sustainability, particularly in reducing the carbon footprint of construction projects. He actively participates in prominent industry events like MAPIC.

He was named an Estates Gazette Rising Star in 2018, a significant honor within the real estate industry.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Flexible Retail
As CEO of evry. space, he is focused on flexible retail space management, commercialization, and powering pop-up retail opportunities for major brands and real estate owners.
PropTech Expansion
He is actively expanding his company's offerings and international presence, including hiring new product leadership and traveling to the APAC region to meet with prospects.
Data-Driven Real Estate
He advocates for using datasets like footfall, visitor profiling, and traffic to translate unstructured data into clear, actionable insights for property decisions.

Media Appearances

Alex has no verified media appearances

Work History

1-2025
Chief Executive Officer at evry.space
1-2025
Director at Rentail
3-2023 - 3-2024
Co-Founder / Chief Revenue Officer at SMARTLAYER.AI
10-2022 - 2-2024
Mentor at Target Oxbridge
5-2022 - 4-2023
Advisory Board Member at RealFi

Education

9-2004 - 7-2005
Management Studies from Cambridge Judge Business School
9-2001 - 7-2004
BA from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at evry.space
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Alex

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alex take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alex

Personality Compatibility


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