Adriana Torres

Judge
DISC Type : Dc

Director Brand Communications at bp

Mexico City, Mexico

Overview

Adriana is a results-driven Global Marketing & Communications Director with over 15 years of international experience leading brands in the energy and consumer goods sectors. A graduate of Tecnológico de Monterrey with a certification from Cornell, colleagues describe her as an inspiring and dedicated leader with deep expertise.

Outside of her core marketing responsibilities, Adriana has taken an active leadership role in bps employee-led Diversity, Equity & Inclusion Council. She shows an interest in personal growth and reflection, sharing content that encourages starting fresh and embracing change at any time.

She is actively upskilling in artificial intelligence, recently completing certifications in AI for Marketing and using Generative AI for customer journey mapping.

Personality Overview

Generally Skeptic

Demanding

Objective Thinker

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. They are very proud of what they do.

Topics They Care About

AI in Marketing
Her recent certifications in "AI for Marketing" and "Customer Journey Mapping with Generative AI" show a strong focus on leveraging new technologies for business.
Brand Communications
As Director of Brand Communications, she leads the strategy for major brands like bp and Amoco, managing budgets up to $33M to drive brand positioning.
DE&I Leadership
A recommendation highlights her commitment and exceptional leadership in spearheading initiatives for bp’s employee-led Diversity, Equity & Inclusion Council.

Media Appearances

Adriana has no verified media appearances

Work History

Director Brand Communications at bp
Senior Brand Manager at bp
Loyalty Marketing Manager at bp
Marketing Director at KidZania
Marketing Director at FAMOSA

Education

8-1999 - 5-2003
BS in Marketing; Minor in International Business from Tecnológico de Monterrey
8-2022 - 10-2022
Certification in Marketing Analytics from Cornell University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Brand Communications at bp
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Insights For Selling To Adriana

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adriana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adriana

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Adriana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adriana take some risk or not?

  • The risks don’t matter much to them.

You And Adriana

Personality Compatibility


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