Adriana Torres in

Adriana Torres

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Director Brand Communications at bp
📍 Mexico City, Mexico

Adriana is a results-driven Global Marketing & Communications Director with over 15 years of international experience leading brands in the energy and consumer goods sectors. A graduate of Tecnológico de Monterrey with a certification from Cornell, colleagues describe her as an inspiring and dedicated leader with deep expertise.

Outside of her core marketing responsibilities, Adriana has taken an active leadership role in bps employee-led Diversity, Equity & Inclusion Council. She shows an interest in personal growth and reflection, sharing content that encourages starting fresh and embracing change at any time.

She is actively upskilling in artificial intelligence, recently completing certifications in AI for Marketing and using Generative AI for customer journey mapping.

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Current Role
Director Brand Communications
Job Level
Mid-senior
Location
Mexico City, Mexico
Personality Overview

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Priorities

Topics Adriana cares about

AI in Marketing
Her recent certifications in "AI for Marketing" and "Customer Journey Mapping with Generative AI" show a strong focus on leveraging new technologies for business.
Brand Communications
As Director of Brand Communications, she leads the strategy for major brands like bp and Amoco, managing budgets up to $33M to drive brand positioning.
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Career

Work history

Director Brand Communications
bp
Senior Brand Manager
bp
Loyalty Marketing Manager
bp
Marketing Director
KidZania
Marketing Director
FAMOSA
In the press

Media appearances

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Education
8-1999 - 5-2003
BS in Marketing; Minor in International Business
Tecnológico de Monterrey
8-2022 - 10-2022
Certification in Marketing Analytics
Cornell University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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