Javier De Castro Fernandez is a Product Manager at Obramat (Adeo Group), specializing in professional distribution chains for the sanitary sector. He leverages his background in economics and an international MBA to manage commercial strategy, product development, and marketing. His career includes roles focused on strategic business unit direction and key account management.
Javiers deep interest in competitive strategy led him to author a book on "marketing warfare, " exploring tactics for small and medium-sized enterprises. He further extended this passion project by developing an Android application to accompany his blog on the subject, demonstrating a blend of theoretical knowledge and practical technical application.
He is the author of the book "weapons for business. el oficio de navegar por mares de lodo".
Read the full overview →They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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