Javier De Castro Fernandez

Critic
DISC Type : C

Product manager sanitary sector at OBRAMAT

Greater Madrid Metropolitan Area, Spain

Overview

Javier De Castro Fernandez is a Product Manager at Obramat (Adeo Group), specializing in professional distribution chains for the sanitary sector. He leverages his background in economics and an international MBA to manage commercial strategy, product development, and marketing. His career includes roles focused on strategic business unit direction and key account management.

Javiers deep interest in competitive strategy led him to author a book on "marketing warfare, " exploring tactics for small and medium-sized enterprises. He further extended this passion project by developing an Android application to accompany his blog on the subject, demonstrating a blend of theoretical knowledge and practical technical application.

He is the author of the book "weapons for business. el oficio de navegar por mares de lodo".

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Marketing Warfare
Authored a book titled "weapons for business" and runs a blog dedicated to the tactics of marketing warfare, showing a deep personal and professional interest in competitive strategy.
Distribution Chains
Identifies himself as a specialist in professional distribution chains, which is central to his role as a Product Manager at Obramat, a major home improvement retailer.
Neuromarketing
Lists neuromarketing as a specialty from his time as a director, indicating an interest in the psychological aspects of consumer behavior and marketing effectiveness.

Media Appearances

Javier has no verified media appearances

Work History

9-2019
Product manager sanitary sector at OBRAMAT
9-2009 - 7-2019
Professional retail chain director at LAGUARDIA & MOREIRA SA
9-2004 - 9-2009
Professional business unit manager at laguardia&moreira
3-2004 - 9-2004
Account Manager Key Account at NEDAP SA
5-2002 - 3-2004
Account Manager Key Account at El Corte Inglés SA "división comercial"

Education

1994 - 2000
Licenciatura en Ciencias Económicas y Empresariales from Universidad de Valladolid
2000 - 2001
Máster MBA internacional -full time- from Instituto de Directivos de Empresa (IDE-CESEM)

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Madrid Metropolitan Area, Spain Job Level : Middle Designation : Product manager sanitary sector at OBRAMAT
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Insights For Selling To Javier

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Javier is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Javier

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Javier move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Javier take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Javier

Personality Compatibility


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