Tobias Bogefors

Critic
DISC Type : C

Director Obramat at OBRAMAT

Malmo, Skåne County, Sweden

Overview

Tobias is an experienced retail director at OBRAMAT, with a history of driving significant business growth as a Store Manager for IKEA in Spain and Sweden. He holds a Masters degree from Lund University. Colleagues describe him as an innovative, charismatic, and natural leader with great strategic vision.

He is passionate about working with diverse nationalities and thrives on challenging himself in new cultural contexts. Tobias is driven by setting direction, inspiring entrepreneurial spirit within his teams, and fostering a strong performance culture. This indicates a personal investment in mentorship and cross-cultural collaboration.

While managing an IKEA in Spain, he successfully launched a new planning studio concept, opening five locations and elevating the store to a top-five global ranking.

Personality Overview

Objective Thinker

Precise

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Retail Market Expansion
He has a proven track record of opening new stores and planning studios for IKEA in both the Swedish and Spanish markets, driving significant business growth.
Customer-Centric Strategy
His profile emphasizes a strong customer focus, and a former colleague highlighted his "big consumer understanding" as critical to success in leading change.
International Leadership
He explicitly states his enjoyment of working with different nationalities and has managed large, multicultural teams in both Sweden and Spain.

Media Appearances

Tobias has no verified media appearances

Work History

10-2023
Director Obramat at OBRAMAT
2-2021 - 7-2023
Store Manager at IKEA
11-2016 - 2-2021
Store Manager at IKEA
6-2014 - 11-2016
Deputy Store Manager at IKEA
8-2010 - 10-2012
Project leader at IKEA Retail Services

Education

2000 - 2005
Master's degree from Lund University
Filosofie masterexamen (fil.mag.) from Lund University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Director Obramat at OBRAMAT
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Insights For Selling To Tobias

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tobias is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tobias

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tobias move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tobias take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tobias

Personality Compatibility


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