Tobias Bogefors in

Tobias Bogefors

Critic · DISC type C
Director Obramat at OBRAMAT
📍 Malmo, Skåne County, Sweden

Tobias is an experienced retail director at OBRAMAT, with a history of driving significant business growth as a Store Manager for IKEA in Spain and Sweden. He holds a Masters degree from Lund University. Colleagues describe him as an innovative, charismatic, and natural leader with great strategic vision.

He is passionate about working with diverse nationalities and thrives on challenging himself in new cultural contexts. Tobias is driven by setting direction, inspiring entrepreneurial spirit within his teams, and fostering a strong performance culture. This indicates a personal investment in mentorship and cross-cultural collaboration.

While managing an IKEA in Spain, he successfully launched a new planning studio concept, opening five locations and elevating the store to a top-five global ranking.

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Experience
17 Years
Current Role
Director Obramat
Job Level
Mid-senior
Location
Malmo, Skåne County, Sweden
Personality Overview

How Tobias shows up

Objective Thinker
Precise
ROI Driven

They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Tobias cares about

Retail Market Expansion
He has a proven track record of opening new stores and planning studios for IKEA in both the Swedish and Spanish markets, driving significant business growth.
Customer-Centric Strategy
His profile emphasizes a strong customer focus, and a former colleague highlighted his "big consumer understanding" as critical to success in leading change.
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Career

Work history

10-2023
Director Obramat
OBRAMAT
2-2021 - 7-2023
Store Manager
IKEA
11-2016 - 2-2021
Store Manager
IKEA
6-2014 - 11-2016
Deputy Store Manager
IKEA
8-2010 - 10-2012
Project leader
IKEA Retail Services
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2005
Master's degree
Lund University
Filosofie masterexamen (fil.mag.)
Lund University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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