Adrienne O'Keeffe
Login to view DISC.As Senior Vice President of Global Partnerships & Media at the NBA, Adrienne OKeeffe leads digital innovation in gaming, licensing, and consumer products. She is a key architect of the leagues Web3 strategy, having spearheaded the launch of the pioneering NBA Top Shot platform. She holds a BA from Colgate University and an MBA from Columbia Business School.
Originally a native of Arizona, Adrienne currently resides in Brooklyn, New York. Her career began in corporate partnerships at Forrester Research before she moved into sports business development, blending her expertise in technology marketing with the sports world.
She was named to Business Insiders list of 100 people transforming business for her groundbreaking work.
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