Adrika "Adri" Lazarus (she/her/hers), M.A.

Judge
DISC Type : Dc

Senior Manager at TIAA

Charlotte, North Carolina, United States

Overview

Adrika is a Senior Manager in Culture Strategy & Programs at TIAA, specializing in HR, talent management, and DEI. She holds a Masters degree from American University and is described by colleagues as "detail oriented, " "charismatic, " and a "diversity expert. " She leverages her expertise to manage company-wide initiatives and business resource groups.

Outside of her corporate role, Adrika is a passionate personal finance advocate, community leader, and content creator. She channels these interests through her own company, Adrika Lazarus, LLC, demonstrating a strong commitment to empowering others through financial literacy and community engagement.

Unique fact: Adrika is the CEO of her own consulting and content creation business while simultaneously holding a senior management position at TIAA.

Personality Overview

Fast But Wary

Features Driven

Objective Thinker

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

DEI & Culture
Her role at TIAA and past consulting work is centered on building equitable and inclusive workplaces through culture strategy and Business Resource Groups.
Personal Finance
Identifies as a Personal Finance Advocate and is the CEO of her own company, which likely focuses on financial literacy and content creation.
Talent Management
A core area of her professional expertise, she has extensive experience as a consultant and facilitator in talent management, with a focus on DEI.

Media Appearances

Adrika has no verified media appearances

Work History

11-2023
Senior Manager at TIAA
8-2023 - 2-2024
Business Specialist at TIAA
2-2023
Chief Executive Officer at Adrika Lazarus, LLC
5-2022
Independent Contractor at The Cee Suite, LLC
5-2022 - 2-2023
Program Manager (DEI) · Diversity Talent Management at Meta

Education

2018 - 2020
Master of Arts - MA from American University
2014 - 2017
Bachelor of Arts - BA from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 12 Location : Charlotte, North Carolina, United States Job Level : Middle Designation : Senior Manager at TIAA
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Insights For Selling To Adrika "Adri"

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrika "Adri" is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adrika "Adri"

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Adrika "Adri" move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adrika "Adri" take some risk or not?

  • The risks don’t matter much to them.

You And Adrika "Adri"

Personality Compatibility


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