Afiya Shahrukh

Judge
DISC Type : Dc

Marketing Manager at BANGMETRIC

New Delhi, Delhi, India

Overview

Afiya is a Marketing Manager at BANGMETRIC, where she translates complex ServiceNow services into compelling narratives for B2B technology buyers. She focuses on elevating brand visibility and driving measurable growth through strategic campaigns. Those she has worked with describe her as exceptional, creative, and dedicated.

Beyond her marketing career, Afiya is deeply curious about human emotions and the "why" behind peoples decisions. She shows a keen interest in literature and celebrates significant moments in literary history. She also believes strong leadership is essential for fostering a visionary mindset.

She recently completed a Marketing Analytics certification from EY, focusing on using Python and Power BI to translate complex data into actionable insights.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

B2B Tech Marketing
Specializes in creating clear, compelling narratives for complex ServiceNow services to drive GTM strategy and pipeline growth for mid-market and commercial tech buyers.
Marketing Analytics
Recently certified by EY in using Python and Power BI to analyze customer journeys and apply data-driven insights to marketing strategy.
Brand Storytelling
Designs marketing experiences that connect with people on an emotional level, aiming to build trust and spark conversations that move business forward.

Media Appearances

Afiya has no verified media appearances

Work History

9-2024
Marketing Manager at BANGMETRIC
6-2022 - 8-2024
Senior Marketing and Communication Executive at inMorphis
1-2022 - 2-2022
Research Assistant at New York University

Education

2019 - 2021
Master of Arts - MA from Hindu College, University of Delhi
2016 - 2019
Bachelor of Arts from Aligarh Muslim University

More Information

Social Presence :

Prographics :

Exp : 3 Location : New Delhi, Delhi, India Job Level : Middle Designation : Marketing Manager at BANGMETRIC
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Insights For Selling To Afiya

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Afiya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Afiya

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Afiya move?

  • If convinced, they can reach decisions quite fast.
  • Can Afiya take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Afiya

Personality Compatibility


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