Agustín Robles

Critic
DISC Type : C

Head of Identity Security GTM Latin America at Palo Alto Networks

Benito Juárez, Mexico City, Mexico

Overview

Agustín Robles is a senior executive with over 20 years of experience in the Latin American cybersecurity market. As Area VP for Latam at CyberArk, he drives business growth in Identity Security and focuses on developing robust partner ecosystems. Colleagues describe him as a strategic, committed, and assertive leader.

He once led his entire sales team to win CyberArks Century Club award, a testament to his focus on collective success.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Identity Security
His role is centered on leading CyberArk's business in Latin America, which he defines as the global leader in the critical field of Identity Security.
LATAM Market Growth
He excels at identifying IT market opportunities in Latin America and transforming them into actionable business plans to drive financial growth for his company.
AI Agent Security
He believes managing AI agents is a critical and non-optional pillar of modern cybersecurity strategy, treating them as identities that require strong governance.

Media Appearances

Agustín has no verified media appearances

Work History

2-2026
Head of Identity Security GTM Latin America at Palo Alto Networks
1-2025 - 2-2026
Area VP Latam Sales at CyberArk
1-2020 - 1-2025
Country Manager México at CyberArk
10-2014 - 1-2020
Regional Sales Manager at Palo Alto Networks
10-2004 - 10-2014
Director general at Grupo Tecno

Education

2008 - 2012
Maestro from Instituto Tecnológico Autónomo de México
1995 - 2000
Lic. from Instituto Tecnológico Autónomo de México
2008 - 2012
Postgraduate from Instituto Tecnológico Autónomo de México
1995 - 2000
Business from Instituto Tecnológico Autónomo de México

More Information

Social Presence :

Prographics :

Exp : 21 Location : Benito Juárez, Mexico City, Mexico Job Level : Mid-senior Designation : Head of Identity Security GTM Latin America at Palo Alto Networks
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Insights For Selling To Agustín

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agustín is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Agustín

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Agustín move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Agustín take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Agustín

Personality Compatibility


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