Ahmed ElKalla

Critic
DISC Type : C

Chairman at Brooke House College Riyadh

Riyadh, Saudi Arabia

Overview

Ahmed ElKalla is a seasoned venture capitalist and board member focused on scaling and disrupting industries through technology. As CEO of Social Impact Capital Education and Chairman of Brooke House College Riyadh, he leads growth initiatives in EdTech, SaaS, and healthcare. He holds executive education credentials from Stanford University and UC Berkeley.

Personality Overview

Negotiator

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

International Education
He is leading the establishment of a network of premium international schools in Saudi Arabia, starting with Brooke House College Riyadh, to meet growing demand.
Developing Human Capital
Participated in a panel discussing the shared commitment to developing human capital across the Middle East, highlighting the PIF's investment in CIRA Education.
Venture Capital Investing
As an investor and board member, he actively leads investments in sectors like EdTech, SaaS, healthcare, and various marketplaces to help startups scale.

Media Appearances

Ahmed has no verified media appearances

Work History

3-2025
Chairman at Brooke House College Riyadh
10-2024
Chief Executive Officer at Social Impact Capital Education (SICE)
1-2015
Board Member at Cairo for Investment and Real Estate Development
1-2018
Board Member at Egyptians For Healthcare services
5-2020
Board Member at GS1

Education

Executive Education - VENTURE CAPITAL UNLOCKED program from Stanford University
2013 - 2013
Executive program from University of California, Berkeley, Haas School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Riyadh, Saudi Arabia Job Level : Leadership Designation : Chairman at Brooke House College Riyadh
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Insights For Selling To Ahmed

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ahmed is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ahmed

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ahmed move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ahmed take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ahmed

Personality Compatibility


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