Aileen Lai

Observer
DISC Type : ic

Vice-Chair, Digital Health, Start-Ups & SMEs Committee at Asia Pacific Medical Technology Association (APACMed)

Singapore

Overview

Aileen Lai is a global executive and the CEO and Founder of HealthBeats, a remote vitals monitoring platform. With deep expertise in healthcare technology, she has a proven track record of bringing innovation to the industry. She holds an MBA from the University of Birmingham and lectures on Biomedical Informatics.

She is deeply interested in dementia care, advocating for new approaches and drawing inspiration from unconventional sources like Sun Tzus "Art of War. " Aileen is also passionate about addressing the needs of aging populations through technology and speaks on topics like social gerontology and overcoming the challenges faced by start-ups.

Unique fact: Aileen founded HealthBeats after leading a management buy-out of a remote patient monitoring platform she had built while serving as COO of iHealth Labs.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Remote Patient Monitoring
Her company, HealthBeats, is a global remote vitals monitoring platform, and she frequently speaks on the implementation and future trends of RPM technology.
MedTech Start-ups
As Vice-Chair of the Start-ups & SMEs Committee at APACMed, she focuses on go-to-market strategy and speaks about the "hard truths" of the start-up journey.
AI in Healthcare
She has participated in panel discussions on the relevance of AI in healthcare transformation and follows the development of health-focused AI platforms.

Media Appearances

Aileen Lai - CEO & Founder, HealthBeats - PharmaBoardroom. Featured in PharmaBoardroom

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Our CEO, Aileen Lai, provides her views in latest edition of Pharma Focus Asia magazine on precision medicine as the future of pharma. Featured in HealthBeats

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Our CEO, Aileen Lai, has been warmly welcomed as the newest member of the advisory board at Pharma Focus America. Featured in HealthBeats

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Work History

7-2020
Vice-Chair, Digital Health, Start-Ups & SMEs Committee at Asia Pacific Medical Technology Association (APACMed)
10-2018
CEO and Founder at HealthBeats
5-2017 - 9-2018
Chief Operating Officer at iHealth Labs
9-2012 - 4-2017
Global Account General Manager, Pharmaceuticals, Asia Pacific at Fuji Xerox Global Services
5-2010 - 7-2012
Senior Business Manager, Healthcare at Cornerstone Asia Tech Pte Ltd

Education

2004 - 2006
Master of Business Administration (M.B.A.) from University of Birmingham
1996 - 1999
Bachelor of Arts (B.A.) from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 22 Location : Singapore Job Level : Leadership Designation : Vice-Chair, Digital Health, Start-Ups & SMEs Committee at Asia Pacific Medical Technology Association (APACMed)
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Insights For Selling To Aileen

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aileen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Aileen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Aileen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Aileen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Aileen

Personality Compatibility


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