Ailsa Bosworth MBE

Collaborator
DISC Type : is

National Patient Champion at National Rheumatoid Arthritis Society

Slough, England, United Kingdom

Overview

Ailsa Bosworth MBE is the founder and National Patient Champion for the National Rheumatoid Arthritis Society (NRAS). She established the patient-led charity in 2001 due to her own experiences with rheumatoid arthritis. After 18 years as CEO, she now focuses on developing self-management resources and supporting rheumatology research, receiving an MBE for her work.

Having lived with rheumatoid arthritis for over 40 years, Ailsa has had to give up many sports and hobbies. She prioritizes her work but transitioned to her current part-time role to devote more time to her family. Her personal health journey directly fuels her professional passion for patient advocacy.

Unique fact: Ailsa started NRAS in her early 50s, changing her career from business management in male-dominated industries like engineering and computing to create the charity.

Personality Overview

Consensus Builder

Fair-minded

Example Driven

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Patient Advocacy
Founded a national patient-led charity based on her own health struggles and now serves as the National Patient Champion, shaping national healthcare guidelines and standards.
Supported Self-Management
Passionate about creating resources that empower patients to manage their long-term conditions. She has co-led a European task force on this topic.
Rheumatology Research
Actively supports the UK rheumatology research community, driven by her personal experience with the life-changing impact of new biologic treatments.

Media Appearances

Ailsa has no verified media appearances

Work History

6-2019
National Patient Champion at National Rheumatoid Arthritis Society
6-2019 - 6-2019
Chief Executive at National Rheumatoid Arthritis Society

Education

1966 - 1967
Education details unavailable from St James Secretarial College
9-1965 - 7-1966
Certificate in French Universite de Lausanne from Institute Le Manoir

More Information

Social Presence :

Prographics :

Exp : 6 Location : Slough, England, United Kingdom Job Level : N/A Designation : National Patient Champion at National Rheumatoid Arthritis Society
URL has been copied!

Insights For Selling To Ailsa

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ailsa is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ailsa

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ailsa move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ailsa take some risk or not?

  • It is unlikely that they will take many risks.

You And Ailsa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.