Aisha Ghuman

Evaluator
DISC Type : Dsc

VP Global Field Marketing at Strategy

Greater Houston, United States

Overview

Aisha Ghuman is a results-driven B2B marketing executive with expertise in scaling SaaS companies through demand generation and go-to-market execution. Described by colleagues as smart, talented, and driven, she builds modern marketing teams from the ground up. She holds a Bachelors degree in Biology and Computer Science.

Outside of her primary roles, Aisha is passionate about fostering female entrepreneurship. She serves as a Managing Director and GTM Advisor for Golden Seeds, a nationwide investment network dedicated to funding and supporting companies founded or led by women.

Interesting fact: Aisha was a finalist for both the "Best Large Budget Marketing Campaign" and the "Video Marketing Awards" for sales enablement.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Marketing
Holds certifications in Generative AI and has pursued executive education in AI applications from Kellogg and UVA Darden, frequently posting about AI's role in business.
Revenue Marketing
Focuses on creating agile "Demand Gen SWAT teams" that blend internal talent and agency partners to secure early pipeline wins and build scalable revenue engines.
Go-to-Market Strategy
Excels at creating and executing GTM strategies for new and existing products, ensuring close alignment between marketing, sales, product, and customer success.

Media Appearances

Aisha has no verified media appearances

Work History

9-2025
VP Global Field Marketing at Strategy
2-2024
Managing Director & GTM Advisor at Golden Seeds
6-2022 - 3-2024
Chief Marketing Officer at ARCOS LLC
9-2019 - 6-2022
VP of Marketing at W Energy Software
8-2017 - 7-2019
Director of Marketing at Quorum Software

Education

AI Applications for Growth from Kellogg Executive Education
4-2024 - 6-2024
AI in Marketing from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Houston, United States Job Level : Senior Designation : VP Global Field Marketing at Strategy
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Insights For Selling To Aisha

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aisha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aisha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aisha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aisha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aisha

Personality Compatibility


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