Aislinn Mallon

Harmonizer
DISC Type : IS

Head of CRM, Engagement at The Guardian

London, England, United Kingdom

Overview

Aislinn Mallon is the Head of CRM and Engagement at The Guardian, where she leads the strategy for subscriber retention and churn mitigation. An expert in lifecycle marketing within the publishing sector, she specializes in using data-driven personalization to build reader loyalty. People who have worked with her describe her as dedicated, creative, and data savvy.

There is no publicly available information about her personal life.

She was instrumental in transforming The Guardians CRM team from a small, brand-led function into a core revenue-driving engine.

Personality Overview

Diplomatic

Friendly

Adaptive

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

CRM & Retention
Leads The Guardian's strategy on subscriber retention and churn mitigation, and frequently speaks on how to turn CRM into a core revenue engine.
Data-Driven Personalisation
A self-described "data nerd, " she advocates for using first-party and behavioral data to build trust and create meaningful, scalable, personalized reader experiences.
Digital Subscriptions
Her work is centered on driving digital reader revenue, focusing on the entire subscriber lifecycle from engagement and loyalty to long-term value.

Media Appearances

Aislinn has no verified media appearances

Work History

12-2023
Head of CRM, Engagement at The Guardian
4-2022 - 1-2024
Head of Newsletters, Reader Revenue at The Guardian
10-2020 - 3-2022
Senior Marketing Manager at The Guardian
4-2019 - 10-2019
CRM and Marketing Manager (Contract) at Unbiased
11-2018 - 3-2019
CRM Manager (Contract) at FitFlop

Education

2007 - 2011
International Business with Communications from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM, Engagement at The Guardian
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Insights For Selling To Aislinn

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aislinn is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Aislinn

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aislinn move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Aislinn take some risk or not?

  • They are unlikely to take many risks.

You And Aislinn

Personality Compatibility


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