Aislinn Mallon in

Aislinn Mallon

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Head of CRM, Engagement at The Guardian
📍 London, England, United Kingdom

Aislinn Mallon is the Head of CRM and Engagement at The Guardian, where she leads the strategy for subscriber retention and churn mitigation. An expert in lifecycle marketing within the publishing sector, she specializes in using data-driven personalization to build reader loyalty. People who have worked with her describe her as dedicated, creative, and data savvy.

There is no publicly available information about her personal life.

She was instrumental in transforming The Guardians CRM team from a small, brand-led function into a core revenue-driving engine.

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Experience
9 Years
Current Role
Head of CRM, Engagement
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Aislinn cares about

CRM & Retention
Leads The Guardian's strategy on subscriber retention and churn mitigation, and frequently speaks on how to turn CRM into a core revenue engine.
Data-Driven Personalisation
A self-described "data nerd, " she advocates for using first-party and behavioral data to build trust and create meaningful, scalable, personalized reader experiences.
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Career

Work history

12-2023
Head of CRM, Engagement
The Guardian
4-2022 - 1-2024
Head of Newsletters, Reader Revenue
The Guardian
10-2020 - 3-2022
Senior Marketing Manager
The Guardian
4-2019 - 10-2019
CRM and Marketing Manager (Contract)
Unbiased
11-2018 - 3-2019
CRM Manager (Contract)
FitFlop
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2011
International Business with Communications
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

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