Ajit Iyer

Captain
DISC Type : DS

Deputy General Manager: Branding, Events, Marcom & Social at Tata Electronics Pvt. Ltd.

Bengaluru, Karnataka, India

Overview

Ajit Iyer is a B2B marketing executive with 17+ years of experience driving revenue growth across the APAC tech, semiconductor, and IT sectors. Currently at Tata Electronics, he has generated over $100M in revenue impact. Colleagues describe him as strategic, collaborative, and results-oriented. He holds an MBA from Sinhgad Institute Of Management.

He is a Gold Winner of the ITSMA Award for Marketing Excellence for his work on developing an omnichannel customer experience engine.

Personality Overview

Planner & Achiever

Decisive But Calm

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Semiconductor Branding
He writes about the unique challenges of building a brand in an industry often dominated by technical specifications, a key focus in his current role.
Authentic Communication
He critiques the overuse of corporate jargon and AI-generated content, advocating for more human and direct messaging in B2B marketing.
Revenue Marketing
He focuses on tying marketing strategies directly to revenue, sharing insights on achieving significant growth by understanding the full customer lifecycle.

Media Appearances

Ajit has no verified media appearances

Work History

9-2024
Deputy General Manager: Branding, Events, Marcom & Social at Tata Electronics Pvt. Ltd.
11-2022 - 8-2024
Regional Digital Marketer- South Asia at Project Management Institute
2-2022 - 10-2022
Senior Field Marketing Manager- Asia-Pacific at UserTesting
2-2021 - 1-2022
Independent Marketing Consultant at Consultant
7-2019 - 1-2021
Career Break at career Break

Education

Master of Business Administration (MBA) from Sinhgad Institute Of Management
1991 - 1994
B.Com from SYMBIOSIS INTERNATIONAL UNIVERSITY

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Deputy General Manager: Branding, Events, Marcom & Social at Tata Electronics Pvt. Ltd.
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Insights For Selling To Ajit

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ajit is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ajit

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ajit move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ajit take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ajit

Personality Compatibility


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