Ajoy Joseph Paul

Evaluator
DISC Type : DCS

Business Head Sales at MUCHO DESI FOODS PVT LTD

Kochi, Kerala, India

Overview

Ajoy Joseph Paul is a seasoned sales professional with over 23 years of experience in the FMCG, beverage, and healthcare industries, specializing in the Horeca and B2B segments. As the current Business Head of Sales for a startup, he leverages his expertise from his Post Graduate Diploma in Marketing & Sales Management.

He has a keen interest in companies like Unilever and PepsiCo, indicating a focus on major players and trends within the FMCG and beverage sectors.

Unique fact: Ajoy is the recipient of the "Best TSE" award for the Southern Region, highlighting his sales excellence.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Horeca & B2B Sales
His entire career and professional headline are dedicated to sales and marketing expertise within the Hotel/Restaurant/Café (Horeca) and B2B landscape.
Beverage Industry
He has direct sales management experience in the beverage sector with companies like Karma Kettle Teas and Goodwyn Tea, and lists it as an area of expertise.
Startup Growth
He currently leads sales for MUCHO DESI FOODS PVT LTD, which he identifies as a startup, showing a focus on building new ventures from the ground up.

Media Appearances

Ajoy has no verified media appearances

Work History

1-2025
Business Head Sales at MUCHO DESI FOODS PVT LTD
7-2023 - 10-2024
Senior Sales Manager at Karma Kettle Teas
5-2018 - 12-2023
Regional Sales Manager at Goodwyn Tea ( Silver leaf tea pvt ltd)
3-2017 - 3-2018
Regional Sales Manager at Algrow Health care
3-2017 - 3-2018
Regional Sales Manager at Algrow Health care

Education

1992 - 1993
Post Graduate Diploma in Marketing & Sales Management from Rajendra Prasad Institute of Communication & Management
1989 - 1992
Bachelor of Arts - BA from St. Albert's College, Kochi

More Information

Social Presence :

Prographics :

Exp : 9 Location : Kochi, Kerala, India Job Level : N/A Designation : Business Head Sales at MUCHO DESI FOODS PVT LTD
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Insights For Selling To Ajoy Joseph

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ajoy Joseph is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ajoy Joseph

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ajoy Joseph move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ajoy Joseph take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ajoy Joseph

Personality Compatibility


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