Akarsh Mittal

Researcher
DISC Type : Cs

Brand Manager at Honasa Consumer Ltd.

Gurugram, Haryana, India

Overview

Akarsh is a results-driven Brand Manager at Honasa Consumer Ltd. , handling brands like Dr. Sheths and BBlunt. His expertise in brand development, campaign management, and digital innovation is built on experience at Hotstar and GroupM. He holds a Bachelor of Business Administration and certifications in YouTube and Facebook advertising.

He is keenly interested in market innovations, especially the evolution of Q-commerce and new trends within the beauty industry. A vocal advocate for business ethics and customer experience, he values mentorship and teamwork, as shown by his appreciation for his colleagues upon his recent promotion.

He won a "Maddies" award for effectively using AI and machine learning to improve an IPL 2022 advertising campaigns performance.

Personality Overview

Soft Communicator

Process Focused

Self-Disciplined

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Q-Commerce Trends
He actively follows the evolution of quick commerce, noting its strong growth in traditionally offline categories like fragrances.
Beauty Market Innovation
Tracks new cosmetic brands set to revolutionize the Indian market, showing a keen interest in product innovation that fills existing consumer gaps.
AI in Marketing
He won an award for leveraging AI and machine learning to improve the results of a major advertising campaign, showing his expertise in data-driven marketing.

Media Appearances

Akarsh has no verified media appearances

Work History

10-2024
Brand Manager at Honasa Consumer Ltd.
1-2023 - 10-2024
Assistant Manager at Honasa Consumer Ltd.
1-2022 - 1-2023
Senior Executive at GroupM
6-2021 - 1-2022
Campaign Specialist at AffinityX
5-2020 - 5-2021
Social Media Marketing Specialist at Freelance

Education

2014 - 2017
Bachelor of Business Administration - BBA from Dr. Bhim Rao Ambedkar University, Agra

More Information

Social Presence :

Prographics :

Exp : 8 Location : Gurugram, Haryana, India Job Level : Middle Designation : Brand Manager at Honasa Consumer Ltd.
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Insights For Selling To Akarsh

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akarsh is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Akarsh

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Akarsh move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Akarsh take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Akarsh

Personality Compatibility


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