Akash Basak in

Akash Basak

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Marketing Manager at SUGAR Cosmetics
📍 Mumbai, Maharashtra, India

Akash is a Marketing Manager at SUGAR Cosmetics, leading their skincare brand, Quench. With a PGDM from IIM Kozhikode, he specializes in building digital-first brands, having previously launched the D2C brand "Buds & Berries" from scratch while at CavinKare, overseeing its P&L and growth.

Outside of work, Akash has a strong interest in strategy and analytics, enjoying poker, badminton, and chess. He also dedicates time to reading market reports from brokerage firms and follows authors like Dan Ariely and Ray Dalio, indicating a passion for behavioral economics and investment principles.

He created and launched a successful D2C brand from the ground up for an established CPG company.

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Experience
10 Years
Current Role
Marketing Manager
Job Level
Middle
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Akash cares about

D2C Brand Building
He created the D2C brand "Buds & Berries" from scratch at CavinKare, handling everything from consumer research and formulation to brand communication and e-commerce growth.
Digital-First Marketing
His career focus is on growing digital-first brands by managing P&L, driving revenue across e-commerce channels, and improving unit economics through performance and retention marketing.
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Career

Work history

4-2024
Marketing Manager
SUGAR Cosmetics
4-2023 - 3-2024
Marketing Lead - Digital First
CavinKare
10-2018 - 3-2023
Senior Brand Manager
CavinKare
9-2017 - 9-2018
National Key Account Manager
Emami Ltd
4-2016 - 8-2017
Area Sales Manager
Emami Ltd
In the press

Media appearances

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Education
2013 - 2015
PGDM
Indian Institute of Management, Kozhikode
2009 - 2013
B.tech
HALDIA INSTITUTE OF TECHNOLOGY
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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