Akash Basak

Critic
DISC Type : C

Marketing Manager at SUGAR Cosmetics

Mumbai, Maharashtra, India

Overview

Akash is a Marketing Manager at SUGAR Cosmetics, leading their skincare brand, Quench. With a PGDM from IIM Kozhikode, he specializes in building digital-first brands, having previously launched the D2C brand "Buds & Berries" from scratch while at CavinKare, overseeing its P&L and growth.

Outside of work, Akash has a strong interest in strategy and analytics, enjoying poker, badminton, and chess. He also dedicates time to reading market reports from brokerage firms and follows authors like Dan Ariely and Ray Dalio, indicating a passion for behavioral economics and investment principles.

He created and launched a successful D2C brand from the ground up for an established CPG company.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

D2C Brand Building
He created the D2C brand "Buds & Berries" from scratch at CavinKare, handling everything from consumer research and formulation to brand communication and e-commerce growth.
Digital-First Marketing
His career focus is on growing digital-first brands by managing P&L, driving revenue across e-commerce channels, and improving unit economics through performance and retention marketing.
Behavioral Economics
Lists Dan Ariely as a favorite author, showing a keen interest in understanding the psychology behind consumer behavior and decision-making to inform marketing strategy.

Media Appearances

Akash has no verified media appearances

Work History

4-2024
Marketing Manager at SUGAR Cosmetics
4-2023 - 3-2024
Marketing Lead - Digital First at CavinKare
10-2018 - 3-2023
Senior Brand Manager at CavinKare
9-2017 - 9-2018
National Key Account Manager at Emami Ltd
4-2016 - 8-2017
Area Sales Manager at Emami Ltd

Education

2013 - 2015
PGDM from Indian Institute of Management, Kozhikode
2009 - 2013
B.tech from HALDIA INSTITUTE OF TECHNOLOGY

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Marketing Manager at SUGAR Cosmetics
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Insights For Selling To Akash

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akash is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Akash

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Akash move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Akash take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Akash

Personality Compatibility


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