Akin Onal, OBE

Go-getter
DISC Type : d

Owner at Storksak

United Kingdom

Overview

Akin Onal, OBE, is the founder and CEO of MORI, a baby and kidswear group that now includes KIDLY and Storksak. A former J. P. Morgan investment banker with an MBA from Wharton, he applies his experience to build design-led, operationally rigorous consumer brands. He was recently awarded an OBE for services to entrepreneurship.

Inspired by his familys heritage in textiles and an early experience working in a Turkish factory, Akin is passionate about creating high-quality, sustainable products that support family wellbeing. He champions the idea that true sustainability is achieved through durable, long-lasting design, a core principle for his brands.

He has traveled to all seven continents, including climbing glaciers in Alaska and visiting Antarctica, and has also raised funds to build a public library in Darfur, Sudan.

Personality Overview

Vision Oriented

Self-Confident

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Sustainable Brands
Champions the idea that "durability is the real sustainability, " focusing on creating high-quality, long-lasting products to reduce waste and extend value.
D2C Brand Building
Grew MORI from a single idea into an international direct-to-consumer brand and is now expanding his group by acquiring other brands like KIDLY and Storksak.
Values-Driven Business
Focuses on building brands that are not only operationally rigorous but also driven by strong values of care, craft, quality, and supporting family wellbeing.

Media Appearances

Akin has no verified media appearances

Work History

9-2025
Owner at Storksak
4-2025
Owner at KIDLY
5-2016 - 8-2016
Member of Mountain View Accelerator Program at 500 Startups at 500 Startups
9-2014
Founder and CEO at MORI (www.babymori.com)
7-2012 - 8-2014
Technology and Media - Investment Banking at J.P. Morgan

Education

2010 - 2012
MBA from University of Pennsylvania
2000 - 2005
B.Sc. from Koç University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Owner at Storksak
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Insights For Selling To Akin

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Akin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Akin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Akin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Akin

Personality Compatibility


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