Alan Halliday

Energizer
DISC Type : I

Divisional Director at Brakes Group

Paisley, Scotland, United Kingdom

Overview

Alan Halliday is a Managing Director with extensive board-level experience in the Blue Chip FMCG sector, holding senior roles at major companies like Brakes Group and Coca-Cola Enterprises. People who have worked with him describe him as a passionate and inspirational leader. He attended Kirkintilloch High School.

His professional focus includes a deep understanding of the commercial and operational requirements for success across diverse sectors such as grocery, licensed, education, and workplace catering. He has a proven track record of managing large teams and significant P&L responsibilities.

Unique fact: At Coca-Cola, he designed and implemented an entire 60-person business sector sales force from the initial concept.

Personality Overview

Relationship Oriented

Believer

Full Of Energy

They are friendly, approachable and love to make new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

FMCG Leadership
Has a long history of success in board-level General Management roles within major FMCG companies like Coca-Cola and Brakes Group.
People Development
Praised for being an excellent coach with a strong focus on developing people, having recruited and led teams of up to 200 employees.
Scottish Hospitality Industry
Serves as a Trustee for HIT Scotland, a charity that supports and develops individuals within the Scottish hospitality sector.

Media Appearances

Alan Halliday – Trustee, HIT Scotland. Featured in HIT Scotland

See Now

Rising hospitality stars appointed trustees of HIT Scotland. Featured in Dram Scotland

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Work History

11-2013 - 10-2015
Divisional Director at Brakes Group
2002
Trustee at HIT Scotland
1996 - 1998
Business Sector Manager at Coca Cola Enterprises Ltd
1994 - 1996
Business Trading Controller at Coca Cola Schweppes Ltd
1990 - 1994
National Account Manager at Coca Cola Schweppes Ltd

Education

Education details unavailable from Kirkintilloch High School

More Information

Social Presence :

Prographics :

Exp : 31 Location : Paisley, Scotland, United Kingdom Job Level : N/A Designation : Divisional Director at Brakes Group
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Alan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Alan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Alan

Personality Compatibility


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