Alasdair Mackay

Initiator
DISC Type : Di

Founder at Clearwater Advantage Limited

United Kingdom

Overview

Alasdair Mackay is the Founder of Clearwater Advantage, a business scale-up consultancy. A Chartered Engineer with an MA from the University of Oxford, he leverages a unique background in military leadership—managing teams of up to 800—and commercial consultancy to help high-growth technology and engineering businesses scale effectively. People who have worked with him describe him as thorough, tenacious, and insightful.

Outside of his consultancy work, Alasdair has demonstrated a strong commitment to public service through his significant volunteer role with RE: ACT Disaster Response. He was responsible for establishing and managing the volunteer and non-clinical support for an NHS-led COVID-19 mass vaccination center, overseeing a pool of over 500 volunteers.

He blends high-level military strategy experience with commercial acumen, having generated benefits of up to £25 million in Army change programmes.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Business Scale-Up
His consultancy, Clearwater Advantage, specializes in helping high-potential technology and engineering businesses make a step change in growth and overcome scaling challenges.
Organizational Resilience
He has posted about the importance of resilience in the business world, drawing parallels to his military experience and emphasizing the need to proactively build it.
Leadership Development
He advocates for leaders to adopt a professional and continuous approach to improving their own skills, beyond just their technical or specialist knowledge.

Media Appearances

Alasdair has no verified media appearances

Work History

Founder at Clearwater Advantage Limited
1-2021 - 4-2021
Volunteer Coordinator - COVID-19 Mass Vaccination Centre at RE:ACT Disaster Response
Stakeholder Manager at The Niteworks Partnership
Director of Technology at HTEC
Business Consultant at Newton Europe

Education

1985 - 1988
MA from University of Oxford
2012 - 2012
General Management Programme from Cambridge Judge Business School

More Information

Social Presence :

Prographics :

Exp : 1 Location : United Kingdom Job Level : Leadership Designation : Founder at Clearwater Advantage Limited
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Insights For Selling To Alasdair

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alasdair is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alasdair

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alasdair move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alasdair take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alasdair

Personality Compatibility


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